The likes of Amazon and Netflix are broadening their content in every market. Many may consider this a direct response to the TV behaviors of consumers more generally. On-demand subscription and catch-up services continue to gain traction, being used by about half of internet users… Read More
Many believe that Ramadan is associated with slowing down of operations, fewer work hours and general loss of effectiveness. Yet research by Oxford Strategic Consulting (OSC) indicates that changing work models are becoming more hospitable to the Ramadan work schedule. The study advises that business… Read More
Consumers in the United Arab Emirates (UAE) and Saudi Arabia are all geared up for Ramadan. According to a YouGov Ramadan survey, over half of the residents in the two markets are expecting the prices for goods and services to rise in the Holy Month.… Read More
The Marketing Society’s first year in the Middle East was marked with 16 on-ground initiatives, each aimed at not only giving marketers a platform to discuss the industry’s trends, issues they faced and best practices but also encouraging them to be bold in their approach.… Read More
As Ramadan campaigns take over all legacy and new media platforms in the Middle East & North Africa (MENA) region, Google has deep dived into the different metrics that can be used to examine the success of the campaigns. Think with Google breaks down the… Read More
Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to include the Middle East and North Africa (MENA) region as well. The new role is effective immediately. In his role as CDO for Mindshare Asia Pacific, Mr Sanga helped… Read More
The duo behind the #OnTheCouchWith series, James Welch & Gilles G Vidal, speak to Anne Le Guennec, CEO at Enova, on several aspects ranging from the beginning of her career to changing behaviors over time to what the industry will learn from a new generation.… Read More
Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index. Unilever, Vodafone, WPP, BBDO Worldwide, Sancho BBDO and ACG Advertising Agency held the top rankings in the categories of Most Effective Marketer, Brand, Agency… Read More
Dubai Studio City, a hub for the broadcasting, media production, film, music and entertainment sectors, participated at the recently concluded Broadcast Asia 2017 conference in Singapore. The three-day event, which kicked off on May 23, 2017, convened over 17,000 global experts, entrepreneurs, professionals, and practitioners… Read More
Pinar, a Turkish food company, has appointed Initiative MENA as its media agency of record. Pinar brands are available in a variety of product groups including dairy, meat and drinking water. Initiative MENA, part of MCN Holding and IPG Group, will be tasked to carry… Read More
