Similar to the optimists who see opportunity in every difficulty, the media players in the Middle East & North Africa (MENA) region have kept expanding and growing despite all challenges of a tough economy. Among these, Turner would be a prime example of a player… Read More
Amazon hit the headlines last week when it confirmed its acquisition of SOUQ. Relative to other world regions, the Middle East’s commerce infrastructure remains less advanced, according to Global Web Index data. Around 81 percent of its internet users might be visiting online retail sites,… Read More
Horsepower may well be the accepted global unit of measurement of power. However, as many vehicles with high horsepower fail to perform in the sand, how can their performance be measured in an environment unique to a desert? Nissan attempted to answer this question with… Read More
Abu Dhabi Media has officially launched ‘Radio 1’ and ‘Radio 2’ stations, part of the Abu Dhabi Radio Network, bringing the total number of stations under its umbrella to eight stations. The new launch, which brings ADM’s number of brands up to 27, underscores the… Read More
Warc 100, the annual ranking of the world’s best marketing campaigns and companies according to their business impact, is here. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organizations at the top of this year’s rankings, which are based on performance… Read More
Effie Worldwide is gearing up for a new board of directors, tasked with continuing the nonprofit’s mission to serve as a forum for marketing effectiveness. The board includes representation from major brands, entertainment and media companies, and a position for an agency from each of… Read More
With just one more day to go for STEP Conference 2017, one of the most attractive features of the event is set to be the startup showcase, designed to be the largest of its kind in the region. The startup showcase is presented by Cadillac… Read More
Sports video-games have long been a cornerstone of video-game entertainment, and this is especially true among sports fans. Among Premier League Fans, it’s an impressive 30 percent who have played FIFA in the last 12 months globally. That compares to 17 percent among the wider… Read More
Cannes Lions has assembled 21 jury members to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Lions Health, the two-day specialist event focusing on creative excellence in healthcare communications, kicks off the 2017 Cannes Lions International Festival… Read More
A leader in digital media and the executive behind the launch of AJ+, Yaser Bishr, has been appointed to Northwestern University in Qatar’s (NU-Q) Joint Advisory Board (JAB). Mr Bishr, Executive Director of Digital Media at Al Jazeera Media Network, leads the digital media strategy,… Read More
