It is no secret that customized content is a vital ingredient in the recipe of a business’ success. The rapid progression of social media and online marketing tools has become a detrimental contributor to the marketing mix. With the overwhelming amount of information available at… Read More
Just over half of internet users say they are responsible for their household food shop. For brands hoping to reach these main food shoppers, Global Web Index data confirms the continued importance of the traditional touch points. Despite the wealth of digital channels now available… Read More
Ramadan is quickly approaching. For brands marketing to the Middle East & North Africa (MENA) region from May 26 to June 24, 2017, the advertising plan needs to cater significantly to this religious holiday. To help media agencies and media owners prepare, Effective Measure has… Read More
Turner Middle East, North Africa and Turkey (MENAT) has named Darine El-Khatib as the Senior Director of Creative Strategy and Brand Development, a role created as part of Turner’s growth in the region. This hire is aligned with Turner’s overall strategy to drive further engagement… Read More
Bloomberg Media and Twitter are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the editorial and newsgathering capabilities of Bloomberg with the digital expertise of Twitter. Bloomberg will… Read More
Saudi Arabia is an attractive market for foreign investment, but it can be a difficult path to navigate. Without understanding nuances of the market, especially in important times such as Ramadan, most business professionals will be unprepared for what they would face, and what is… Read More
Following a strong performance at Dubai Lynx International Festival of Creativity and the MENA Digital Awards, du clinches several wins at the recently concluded Festival of Media Awards. Out of the eight shortlisted categories for du, the telecommunications company claimed three Golds, one Silver, and… Read More
Publicis Media Middle East has elevated Amer El Hajj to Chief Investment Officer from his previous role of EVP Group Trading & Commercial Managing Director. The development is effective immediately. “Amer’s proven track record for successfully leading large scale initiatives, supporting all market’s commercial requirements… Read More
Dubai Press Club (DPC) and Emirates Scientists Council have partnered to launch the ‘Science Journalist Program’, a focused training program for journalists in local media organizations across the UAE. The program aims to equip journalists with the tools necessary to stay abreast of developments in… Read More
Following its conclusion in Toronto last week, World Federation of Advertisers (WFA) Global Marketer Week will take place from May 22 to 25, 2018 in Tokyo in collaboration with the Japanese Advertiser Association (JAA). Japan is the world’s third-biggest advertising market, characterized by digital innovation,… Read More
