GroupM has named the leadership team for its newly launched unit [m]PLATFORM for the Europe, Middle East & Africa (EMEA) region. The media holding company has appointed Alex Stil, most recently the global Chief Commercial Officer of GroupM Connect, as President for [m]PLATFORM EMEA. Sebastiaan… Read More
Talent acquisition will continue to be a key focus for MENA companies in 2017 and recruiters will be even busier this year, focusing on quality of hiring. Jobs pertaining to operations, sales and engineering will be the highest priority roles to fill in 2017. This… Read More
Compared to six years ago, global demand in the smartphone market has changed. Homegrown mobile brands in the east have muscled their way in alongside Apple and Samsung, leading to a downward pressure on price. GWI’s year-on-year data for purchasing of mobiles confirms a recent… Read More
The rapid pace of technological and societal change has given government CIOs a new sense of urgency and a willingness to experiment with smart city and open data initiatives, according to Gartner. If managed effectively, this shift will position governments at the core of technological… Read More
DownTown Café has joined the McCollins Media roster, alongside several other F&B brands. McCollins Media is a boutique PR and digital brand activation agency, equipped with experience in giving brands a 360-degree approach to help establish the brand successfully in the UAE market. With this… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
With the migration of gaming activities online, and the subsequent expansion of the gaming community, a whole host of behaviors now fall within the remit of gaming even when they don’t actually involve picking up a controller and playing a game. The rise of spectator… Read More
During the Kuwaiti parliamentary elections that took place last November, when TV viewings is at its highest, Ooredoo Kuwait, a communication networks in the Middle East, ran a campaign with Zenith tapping into moment marketing and utilizing advanced data analytics to extend customer experience from… Read More
The influence of social media platforms in the Middle East is growing every day. Not only are we seeing global and local media outlets understand ways in which Middle East rulers and governing bodies are using social media platforms, but we are also seeing people… Read More
Holidays are among the crucial periods for businesses especially to drive sales. The principle holds merit for app marketers as well. In 2015, smartphone sales rose nearly 10 percent in Q4 compared to any other quarter that year. And as people use holiday cash to… Read More
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