After a stint of nearly nine years, Steve Smith is moving on from his responsibilities at Arabian Radio Network (ARN), as the Network’s COO. It is understood that Mr Smith is returning to Australia, where he will be joining a media company, with a focus… Read More
“Trust is like the air we breathe — when it’s present, nobody really notices; when it’s absent, everybody notices”: this Warren Buffett quote could not be truer for the present day environment in the advertising and marketing business. Marketers are dealing with newer challenges impacting… Read More
Second screens will challenge televisions for the attention of Premier League Fans during the final matches. Data from Global Web Index shows that the vast majority of fans are set to reach for their devices as they watch the final games unfold, with 91 percent… Read More
‘Don’t tell me what to wear… Don’t tell me what to cover…’ Online platform The Modist that houses modest luxury style for women, has rooted its launch film in a very relevant message. With brands such as Nike bringing in the pro Hijab collection and Hijab… Read More
The 55th D&AD Professional Awards Ceremony took place on April 27, 2017 in London, where agencies from the Middle East & North Africa (MENA) region won 12 Pencils in all. The three Omnicom creative agencies – Impact BBDO, DDB & TBWA\Raad and TBWA\Istanbul have won… Read More
Leaders of the regional public relations industry will have the opportunity to hear from global communications leaders at the third annual Middle East Public Relations Association Leadership Majlis in Abu Dhabi. Speakers at the 2017 MEPRA Leadership Majlis will include Danny Rogers, the editor of global… Read More
The MENA Broadcast Satellite Anti-Piracy Coalition is optimistic following the public commitments from all its satellite provider members to remove “pirate channels” by May 4, 2017. Seen as a breakthrough, the development came at the Coalition’s 10th meeting in Dubai attended by the region’s major… Read More
The winners of the global Warc Innovation Awards, recognizing innovative thinking that delivers tangible results, are revealed with J. Walter Thompson Beirut winning a Gold and FP7/MENA winning Silver and Bronze awards. MediaVest Spark has also won a joint Bronze at the platform. These are… Read More
For catching the most up-to-date developments in today’s current affairs, mobiles have become key devices. Almost six in 10 internet users now choose to consume their news via mobiles, and there is a slight skew towards males for this activity. But it’s by age where… Read More
The World Federation of Advertisers (WFA) has appointed new members to the global leadership team, including senior marketers from Emirates, Coty, AirAsia, L’Oréal and RB. The appointments were confirmed at the WFA Annual General Meeting, taking place as part of the WFA Global Marketer Week… Read More
