Ford Middle East and Africa has appointed Katie Dove to the position of Director of Communications, based in Dubai. Ms Dove, who takes up her new role effective April 16, 2017, joins from Motorola Mobility where she served as Communications Director for the Europe Middle… Read More
IT solutions provider, Gulf Business Machines (GBM), is looking at social media channels more seriously for meeting its sales objectives. The company is adopting LinkedIn’s Sales Navigator tool that enables salespeople to tap into the professional network to find and build relationships with prospects and… Read More
Panasonic Marketing Middle East & Africa has appointed Hiroki (Harris) Soejima as its new Managing Director. Mr Soejima took charge on April 2, 2017. Having spent almost eight years managing the operations at Panasonic Europe, Mr Soejima comes with an expertise in conceptualizing and implementation… Read More
Work from various agencies in the Middle East & North Africa (MENA) region has been significantly recognized at one of the leading global award platforms of the advertising industry – The One Show. Thirty finalists have been shortlisted in the Show. The competition, celebrating the… Read More
Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes… Read More
Selling to consumers has become tougher than ever. Technology allows the consumer to know more about a brand. It also offers several different ways to communicate its value in unique ways but the battle to win over the ‘distracted’ consumer presents a plethora of challenges.… Read More
A collaboration between ACT Responsible and The Gunn Report, The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. A total of 702 campaigns produced… Read More
Various music streaming apps are undertaking steps to converting more users into their paid-for tier. At present, there is significant disparity between these tiers. According to Global Web Index data, there is a 50-point gap between those who say they use music-streaming services (62 percent)… Read More
The ‘Invest in Sharjah’ brand is quite literally taking to the skies, as the Sharjah FDI Office, a unit operating under the government of Sharjah, and Air Arabia sign an agreement to that effect. Under the agreement, Air Arabia will brand its flights and operational… Read More
Vogue Arabia is facing more challenges than it would have imagined as leadership shifts in its editorial, and readers take to social media to question the choice of the new Editor-in-Chief. Last week, the fashion news media had gone abuzz with the development of Saudi… Read More
