Natural mineral water brand, AQUA Carpatica, has awarded its advertising mandate to Grey Middle East and North Africa (MENA), following a competitive three-month pitch process that involved multiple agencies. Grey MENA will handle AQUA Carpatica’s through the line communication to include its digital and social… Read More
Arab News and online polling firm YouGov have entered into an exclusive partnership, where in YouGov will conduct regular polls relating to the Middle East and North Africa (MENA) region. The objective is to get insights that will shed light on regional sentiment toward international… Read More
More often than not, people turn to social media in order to show-off to friends, collect as many ‘likes’ as possible and in the process, feel good. As is widely discussed, this quest for social validation is not necessarily rooted in truths. The point is… Read More
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the World Federation of Advertisers (WFA). The results indicate that while many advertisers have improved their briefing, there is still work to do… Read More
hug digital and HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, have signed a deal making hug the digital marketing communications agency for HMD across social, community management, creative and listening services. hug digital will be working closely with… Read More
Darwiche Worldwide Legacy (DWL) has appointed Soraya Benbada as the Worldwide Marketing Director. Taking up her position with immediate effect, Ms Benbada will oversee all the marketing activities of DWL’s corporation of businesses including Jannah Hotels & Resorts, Andalus Hotels & Resorts, Al Dar Darak,… Read More
Business confidence in the Middle East rebounded strongly in the first quarter of 2017, in line with a substantial global increase, according to the latest edition of the Global Economic Conditions Survey. The quarterly survey of global CFOs and finance professionals, conducted by ACCA (the… Read More
Ford Middle East and Africa has appointed Katie Dove to the position of Director of Communications, based in Dubai. Ms Dove, who takes up her new role effective April 16, 2017, joins from Motorola Mobility where she served as Communications Director for the Europe Middle… Read More
IT solutions provider, Gulf Business Machines (GBM), is looking at social media channels more seriously for meeting its sales objectives. The company is adopting LinkedIn’s Sales Navigator tool that enables salespeople to tap into the professional network to find and build relationships with prospects and… Read More
Panasonic Marketing Middle East & Africa has appointed Hiroki (Harris) Soejima as its new Managing Director. Mr Soejima took charge on April 2, 2017. Having spent almost eight years managing the operations at Panasonic Europe, Mr Soejima comes with an expertise in conceptualizing and implementation… Read More
