For anyone reading the trade press and even some of the mainstream media, it is increasingly evident that marketers are dealing with testing times. Every opportunity that technology opens up comes with as many, and more, challenges every day. According to David Wheldon, WFA President… Read More
Signaling an accelerating shift in the digital video consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to Accenture 2017 Digital Consumer Survey. The global… Read More
Rumors emerged last week that Google could be planning to add default ad-blocker functionality to its mobile and desktop versions of Chrome, a move that could potentially halt the growth of third-party options and give Google more control over the definition of what is an… Read More
LinkedIn has crossed the 500 million-member mark, across 200 countries. The Middle East & North Africa (MENA) region has played its part contributing over 22 million members in all. In MENA, the UAE is among the strongest LinkedIn markets with over three millions members. Interestingly, UAE… Read More
At a time when Arab and Muslim travelers facing inconveniences and mistreatment in the West is becoming common headlines in global media, Amnesty International New York is taking a step to bringing change. Along with its agency, TBWA\Raad, Amnesty International is revisiting the passport as… Read More
Natural mineral water brand, AQUA Carpatica, has awarded its advertising mandate to Grey Middle East and North Africa (MENA), following a competitive three-month pitch process that involved multiple agencies. Grey MENA will handle AQUA Carpatica’s through the line communication to include its digital and social… Read More
Arab News and online polling firm YouGov have entered into an exclusive partnership, where in YouGov will conduct regular polls relating to the Middle East and North Africa (MENA) region. The objective is to get insights that will shed light on regional sentiment toward international… Read More
More often than not, people turn to social media in order to show-off to friends, collect as many ‘likes’ as possible and in the process, feel good. As is widely discussed, this quest for social validation is not necessarily rooted in truths. The point is… Read More
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the World Federation of Advertisers (WFA). The results indicate that while many advertisers have improved their briefing, there is still work to do… Read More
hug digital and HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, have signed a deal making hug the digital marketing communications agency for HMD across social, community management, creative and listening services. hug digital will be working closely with… Read More
