The buzz surrounding VR and AR has been intensifying for some time, but it’s difficult to ignore the hurdles that stand in the way of it achieving mainstream adoption. The biggest of all is a lack of quality, compelling content. Investment may have poured into… Read More
Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More
YouTube is joining efforts with Dubai Studio City to bring a YouTube Space, an incubator space giving YouTube creators the tools and guidance that remove barriers enabling them to innovate and experiment with content, to Dubai next year. Through this collaboration, the Middle East &… Read More
Not surprisingly, Eid Al-Adha, Ramadan and US Elections have found their way among the most talked about events by people in the UAE, on Facebook in 2016. As Facebook looks back at the year, not only has it identified the top moments of the year,… Read More
Building on its work history with Emerging Markets Intelligence and Research (EMIR), OMD has entered into an exclusive agreement with the MEA-based firm. The partnership is designed to provide brands with market insights and analysis to better inform their business and communications planning and make… Read More
Funded by The Coca-Cola Foundation, the AED 2.3 million partnership between Cass Business School and The Coca-Cola Foundation will support four women MBA scholars with exceptional potential to lead global women’s leadership development efforts. Scholarship recipients will be drawn from each of Cass Business School’s… Read More
As the industry gears up to face 2017, some themes promise to continue making an impact in the New Year as well. Global marketing intelligence service, Warc, and Deloitte Digital have identified forthcoming marketing challenges faced by marketers around the world, and the key areas… Read More
Mobile-only audience is concentrated in fast growth markets, with particular peaks in the Middle East and parts of Asia Pacific. But data also reveals that this group is predominantly young audience. Close to half of all mobile-only users come from the 16-24 age group. Members… Read More
PHD’s Middle East & North Africa (MENA) operations is ending the year with a slew of changes in its senior management. Individual achievements at the agency have been recompensed with promotions and new responsibilities as part of the agency’s expansion into new services and new… Read More
Criteo, the performance marketing technology company, has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its advertising exchange for brands will strengthen Criteo’s performance marketing platform. “With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing… Read More
