Today, Arab women are high-earners and high-spenders in their societies. Many brands want a slice of the pie. Everyone wants to know the key to marketing to Arab women. How can brands unlock this mysterious consumer? The first step to this is to stop seeing… Read More
There couldn’t have been a better time for Facebook to bring its global program #SheMeansBusiness to the Middle East & North Africa (MENA) region. The initiative focuses on major triumphs, experiences and insights on being a woman entrepreneur. Facebook has even given itself a target… Read More
Not all women like pink – I do, but arguably I am among the few. By some norm though, pink is the color to identify with all things women. Could have been worst – could have been beige. Moving on, at one point, pink represented… Read More
Gender inequality has been one of those issues that has managed to plague societies over what can be described as different eras. However, many societies continue to suffer with inequality issues to this day. And while constant efforts have been taken to reduce this gap,… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
The competition will be a tough one in the Integrated Lynx category too at the Dubai Lynx International Festival of Creativity. FP7/ has two entries in the shortlist for the work done for Mastercard and Coca-Cola. BBDO Pakistan Lahore, Beattie + Dane Kuwait, J. Walter… Read More
As the awards night closes in, the Dubai Lynx International Festival of Creativity has announced the shortlist for the Creative Effectiveness category. A total of eight entries have made it to this category that specifically celebrates creative ideas that have worked in achieving business goals,… Read More
Professional equality seems to be far from us, and the team at Wunderman BA believes this wholeheartedly. Globally just about 24 percent of CEOs are women and only one out of four with a degree have a job. Advertisement industry is no different. IWD Wunderman… Read More
Grey Group has promoted Nadim Khoury to Chief Executive Officer – Grey Advertising MENA. He will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa. The development comes at a time when Eric Hanna is leaving the organization to… Read More
Netflix CEO Reed Hastings has recently said that mobile carriers will soon need to offer unlimited data for video streaming to meet the growing demand for watching TV and movies on mobile. When it comes to the devices, Netflixers use to access subscription online TV… Read More
