GN Media, publisher of the Gulf News, is going a step up for its advertisers as times change and content-led ideas, native advertising and branded solutions become critical to connect with consumers. GN Media has launched a sponsored content creation team called REACH. The new… Read More
As the world of social media and sports come closer, Facebook has scored a big deal that allows it to stream live Major League Soccer (MLS) matches on the platform. As Global Web Index data shows, such a deal could bring clear benefits to both… Read More
As the countdown to the STEP Conference & Music begins, the platform has left no stone unturned in rounding up some of the biggest names that are shaping up the digital landscape not only in the Middle East & North Africa (MENA) region, but globally.… Read More
Sony Middle East and Africa (MEA), among one of the larger marketers in the region, has unveiled a new business strategy that aims to increase its regional presence and grow business by 20 percent in 2017. Driving Sony MEA’s strategy, the new Managing Director Taro… Read More
The fast-paced world of advertising is touching new horizons of effective marketing, branding and customer acquisition. With the advent of programmatic i.e. automation of media buying and selling, advertising via new media technology is becoming more and more effective and efficient. But the sky of… Read More
Micromax Informatics, the handset manufacturer that had entered MENA in partnership with tchannl, has added more options for consumers across the major markets in the region. Only a month into the partnership, Micromax and tchannl have set up a distribution network across Bahrain, Oman, Palestine,… Read More
In the last year, Instagram had more change than the previous five. The platform introduced Instagram Stories, a new way for businesses to share everyday moments, enhanced its video experience, donned a new brand identity and the community grew to more than 600 million people… Read More
Every tale of glory begins with its heroes. The story of advertising in the Middle East & North Africa (MENA) region has its own few who had defied conventions to lay the foundation of a creative industry that would eventually take MENA and its work… Read More
Digital consumers around the world prefer to consume TV content and this behavior continues with the varied options of on-demand or streaming or the traditional broadcast television route. The challenge with the former is that advertisers still do not have the best routes to approach… Read More
Having built an advertising empire that is on the brink of its Golden Jubilee celebrations, Akram Miknas has contributed significantly to the advertising and marketing industry in the Middle East & North Africa region. From advice to his son, to the one regret of his… Read More
