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Page 375

Twitter Personalizes Customer Experiences In Direct Messages

Twitter Personalizes Customer Experiences In Direct Messages

8 years ago by Sana MahmudDigital

In its continued efforts to make Direct Messages more relevant to its users and advertisers, Twitter has now added a new feature that looks to add a personal touch to the conventional chat bots. Twitter is adding custom profiles in Direct Messages that will allow… Read More

Video Streaming App Viu Launches In The Middle East

Video Streaming App Viu Launches In The Middle East

8 years ago by AM News DeskMedia

After being in the works for nearly six months, video-on-demand service provider Vuclip has launched Viu, a direct to consumer video-on-demand (VOD) service, in the Middle East. Following its expansion in Asia, Viu is now available for users in the UAE, Saudi Arabia, Qatar, Kuwait,… Read More

Omnicom Media Group Tops RECMA’s 2016 New Biz League

Omnicom Media Group Tops RECMA’s 2016 New Biz League

8 years ago by Zeba MahmudAdvertising

Omnicom Media Group has topped the 2016 Major Wins report from the Research Company Evaluating the Media Agency Industry (RECMA), ranking the net new business balance of wins and departures from January 1 – December 31, 2016. Winning 29 percent of the USD 20.1 billion… Read More

Facebookers Spend One Hour A Day Watching Online TV

Facebookers Spend One Hour A Day Watching Online TV

8 years ago by Kiran KidwaiDigital

Facebook hit the headlines again when it announced that users will soon be able to stream videos through a new app available on smart TVs. This latest foray into video is likely to resonate strongly with the Facebook audience. As well as video-watching being a… Read More

MO4 Network Launches Arabic Online Magazine Alscene

MO4 Network Launches Arabic Online Magazine Alscene

8 years ago by Sana MahmudMedia

MO4 Network, a digital, creative and PR services agency, is dabbling with the content space in a deeper way. The agency has launched a new publication designed as an online Arabic platform for all things pop culture. AlScene has begun with the social side of… Read More

Arab Media Outlook Report Goes Digital

Arab Media Outlook Report Goes Digital

8 years ago by AM News DeskDigital

The Dubai Press Club (DPC) and the Dubai Media City (DMC) have released the digital version of the Arab Media Outlook report: Youth, Content, Digital Media. This is in line with Dubai’s ongoing efforts to transform into a smart city, regionally and globally. It is… Read More

MBC, Ooredoo Launch New Channel For Ooredoo TV

MBC, Ooredoo Launch New Channel For Ooredoo TV

8 years ago by Zeba MahmudMedia

The evolution of the telecom industry globally has asserted the significance of being in the content play. The Middle East & North Africa (MENA) region has its own examples of this, including the multi-year Memorandum of Understanding between Ooredoo and MBC GROUP, signed last year,… Read More

25% McDonald’s Customers Use Brand App

25% McDonald’s Customers Use Brand App

8 years ago by Kiran KidwaiDigital

With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, it is interesting to take a look at the top ways its customers interact with brands online. Above all, McDonald’s Customers are most likely to be visiting a brand’s… Read More

Instagram Crosses 63 Million Users Mark In MENA

Instagram Crosses 63 Million Users Mark In MENA

8 years ago by Sana MahmudTop News

The Instagram community is continually growing in the region, with the platform seeing another milestone as it crosses the 63 million  mark in the Middle East & North Africa (MENA) region. “Instagram is growing at an unprecedented rate. We have doubled in size from 300… Read More

Indiacast Gears Up For Colors CricQuiz 2017

Indiacast Gears Up For Colors CricQuiz 2017

8 years ago by AM News DeskMedia

Indiacast is all set for the fourth edition of Colors CricQuiz. Touted as the most definitive cricket quizzing championship on television in the region, the show tests the knowledge of the most ardent cricket enthusiasts. The auditions will take place on February 25 2017. The… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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