Along with one of its main conference partners, Wamda, STEP 2017 is preparing for the largest Startup Basecamp in the region. STEP Conference, scheduled to take place on April 5-6, 2017, is positioned as the largest interactive gathering in the Middle East & North… Read More
Careem has appointed Ramy Kato as the Head of its operations in Egypt in addition to his current role as Vice President of Careem Care. In his new position, Mr Kato will be responsible for managing all Careem operations in Egypt including overlooking Careem’s expansion… Read More
The 12th World Association of Newspapers and News Publishers (WAN-IFRA) Middle East Conference kicks off today in Dubai. The two-day conference was inaugurated by His Highness Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Culture and Knowledge Development, Dubai Production City (DPC). This is… Read More
Analytics is changing the retail industry fast as more retailers begin to realize the importance of big data and how it will drive successful marketing decisions based on insights gained from customer intelligence and predictive analytics. According to a Markets and Markets report, the retail… Read More
Of the 592 entries that were shortlisted at the Dubai Lynx International Festival of Creativity, 226 were awarded across 17 categories. In addition to the Entrant company, Dubai Lynx also took cognizance of the agency that had the Idea, the Production house behind the work,… Read More
The answer to that question appears to be a yes. Global Web Index asked players of a range of gaming franchises what they want their favorite brands to provide, and some common themes emerged in the answers. Despite differences in genre and platform, one of… Read More
At the International Women’s Day 2017, Grey Group undertook celebrations across its various offices. The Grey MENA office created a stirring series of artwork to recognize the strength and resolve of women.
The combination of video and mobile has been touted for a while as an increasingly important way to engage connected consumers who access and share content on the go, and in smarter formats and styles. In the Middle East & North Africa (MENA) region, this… Read More
MEC Commerce, MEC’s specialist ecommerce consultancy, is setting up shop in the Middle East & North Africa (MENA) region. MEC Commerce combines the services of a media agency with consultancy, securing delivery of ecommerce strategies. MEC Commerce MENA will be led by Head of Ecommerce… Read More
The media agencies’ performance at the Dubai Lynx International Festival of Creativity 2017 has seen three agencies shine – OMD Dubai, Starcom Riyadh and Mediacom Dubai. OMD Dubai takes the top spot this year, even as the agency had not entered any work in the… Read More
