By Dennis Van Den Berg, Senior Consultant MEA, Vermeer & Amol Ghate, Country Manager UAE, Millward Brown The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020, there will be more than 50… Read More
On February 4 2017, Facebook celebrated its 13th birthday, a day that the social network calls the ‘Friends Day’. Facebook used the occasion not only to sharing some stories of powerful connections made in its community but also launched a series of products across Facebook… Read More
Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More
In Uber’s drive towards profitability, the professional travel sector has been an area of keen focus – with Uber for Business, the company’s ride management platform for businesses, aiming to stake a claim in this lucrative market. Data from Global Web Index shows that the… Read More
How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are… Read More
Mercedes-Benz Cars Middle East has appointed Andreas Bueckmann as its new Vice President and Director of Sales and Marketing, succeeding Dirk Fetzer. From the company’s regional headquarters in the UAE, Mr Bueckmann will be responsible for sales and service operations, leading the Middle East region… Read More
Since the launch of its digital front – CBD Now, the Commercial Bank of Dubai (CBD) has received encouraging response to its first-of-a-kind initiative – the ‘Co-Founder’ program. In addition to its digital services, enabling users to do anything they want to do through their… Read More
Today we live in a world where we can complete our most routine, yet often time consuming tasks, be it doing the laundry, booking transportation, scheduling a delivery, or merely ordering food, with the touch of a button or an icon. And in a market… Read More
Following the launch of du, nearly a decade ago, the Emirates Integrated Telecommunications Company (EITC), a fully licensed telecommunications operator in the UAE, has introduced its second brand, Virgin Mobile, in a strategic decision to strengthen its telecommunications offerings. Having the right to use the… Read More
ZEE Middle East has launched its first radio station 106.2 big fm in the UAE. This adds to its business portfolio in the region and makes it the only South Asian broadcaster to have both television and radio presence. The station’s line-up of content includes… Read More
