As part of its ongoing CSR initiative, Big Hug, PHD UAE organized a blood donation event outside its office in Dubai Media City on Monday, January 23 2017. It registered over 100 donors keen to help save lives, far exceeding the capacity of the Dubai… Read More
Shifting base to a bigger setup in Dubai Media City, securing account wins and winning at several awards including Dubai Lynx International Festival of Creativity, Epica Awards and the Lories Awards, 2016 seems to have ended well for Cheil Worldwide in the MENA region. This… Read More
Guided by the innovative vision of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and held under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler… Read More
Chinese tech player Huawei has opened up its media planning and buying for review in the region. Hitherto, the account has been handled by Initiative MENA. It is understood that apart from Initiative, media agencies Zenith and PHD are also pitching for the business. Last… Read More
PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an ‘Algerian Pride’ campaign to inspire younger people to reach for their dreams and rally the country around football. The move is part of PepsiCo’s efforts to stir Algeria’s passion and love… Read More
Value fashion retail brand, Max, has undergone a digital “transformation” to simplify the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of services. Starting with a single store in the UAE in 2004, Max now serves… Read More
Pioneering a new way of buying cars across its goal networks, UK’s automotive manufacturer Jaguar Land Rover, is using virtual reality (VR) for customers to view its new launches without having to wait for the cars to arrive in the local showrooms. The VR experience… Read More
Following a three way pitch, BPG Cohn & Wolfe has been appointed to build and grow Guinness World Records’ consumer brand awareness across the UAE and Saudi Arabia. The PR agency was competing with M&C Saatchi and Fleishman Hillard. This is the first time that… Read More
One of the key technology trends that we will get to see in 2017 is around Artificial Intelligence (AI) including chatbots. This seems to be the most common prediction by many agencies and companies. Cloud accounting software company, Sage, too has predicted that chatbots, collective… Read More
McCollins Media, the boutique PR and digital brand activation agency has bagged the account of the pet food company Nature’s Variety. McCollins Media will be handling the social media mandate for the brand. As part of the mandate, McCollins Media will work on strategizing and… Read More
