During the Kuwaiti parliamentary elections that took place last November, when TV viewings is at its highest, Ooredoo Kuwait, a communication networks in the Middle East, ran a campaign with Zenith tapping into moment marketing and utilizing advanced data analytics to extend customer experience from… Read More
The influence of social media platforms in the Middle East is growing every day. Not only are we seeing global and local media outlets understand ways in which Middle East rulers and governing bodies are using social media platforms, but we are also seeing people… Read More
Holidays are among the crucial periods for businesses especially to drive sales. The principle holds merit for app marketers as well. In 2015, smartphone sales rose nearly 10 percent in Q4 compared to any other quarter that year. And as people use holiday cash to… Read More
du and Karti store have entered a partnership that simplifies digital payment processes. Users now can ‘Pay with du’ when making purchases on the Karti store, using their mobile number. The payment will either be taken from their prepaid credit or added on to their… Read More
Gulf Air, the national carrier of the Kingdom of Bahrain, has appointed Dell EMC’s data domain and data protection suite solutions to create a scalable protection and availability foundation for supporting rapid data growth. Gulf Air aims to leverage the backup and recovery capabilities offered… Read More
Businesses in the GCC stand to gain many benefits from digitalization, if they can undertake a fully holistic approach to embarking on a digital transformation. The point was reiterated in a joint study conducted by Siemens and the Ideation Center at the management consultancy Strategy&… Read More
Global cloud traffic is expected to rise 3.7-fold, up from 3.9 zettabytes (ZB) per year in 2015 to 14.1 ZB per year by 2020. The recently released sixth annual Cisco Global Cloud Index (2015-2020) reveals that in Middle East and Africa (MEA), data center traffic… Read More
As another year of opportunities and challenges nears its end, The Arabian Marketer (AM) is taking a look at the industry captains who have made a difference to the marketing and advertising business in the Middle East and North Africa (MENA) region. AM has launched… Read More
Unlike its usual policies, wherein Facebook largely allows users to express themselves and share whatever they like or to not play the role of ‘arbiters of truth’, the social media network has taken serious note of the advent of fake news and the role this… Read More
Google’s annual Year in Search has thrown up some interesting topics at the year’s top trends for the United Arab Emirates. Not varying too much from the top trends in Saudi Arabia, the results showcase an interest in international sports events, with the UEFA Euro 2016… Read More
