With almost half of 16-24s posting a review of a product or company online in the last month, there is a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?… Read More
Facebook’s battle against fake news, while deepening its relationship with media platform, continues in 2017. In an attempt to boost a healthy news ecosystem where journalism can thrive, Facebook has launched a program to establish stronger ties between Facebook and the news industry. The social… Read More
Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More
After a four way market review, Arla Foods has awarded its media planning and buying to PHD. This is the second time that the media network has retained the account since its original appointment. It was in 2006 that Arla Foods had entrusted its business… Read More
Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More
Cisco Middle East has appointed Waheed Al Hamaid as its new Country Sales Lead for Oman. In his new role, Mr Hamaid will lead Cisco’s business in the Sultanate and work closely with the partner ecosystem to support private and public sector customers. “As a… Read More
More than half of FTA Arab Satellite channels have an online presence. The statistics of 53.8 percent (442 channels) was revealed by the Arab Advisors Group’s ‘Online Presence of FTA Satellite Channels in the Arab World 2016’. During September and October 2016, the Arab Advisors… Read More
Highlighting the development of the entrepreneurial landscape in the UAE and the value of mentorship to business growth, Endeavor UAE has ended 2016 with the addition of 10 new high impact entrepreneurs from five companies to its portfolio. These include SouqAlMal’s Ambareen Musa; RightBite’s Nathalie… Read More
The Interpublic Group has released a video in conjunction with the company’s support of UN Sustainable Development Goal (SDG) #6, which the company adopted as part of the Common Ground Initiative launched at the Cannes Lions International Festival of Creativity 2016. The video focuses on… Read More
Despite VPN usage often being considered a pretty niche activity, it’s now three in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as Global Web Index research makes clear, it’s Turkey which… Read More
