I first found out about the ‘Hamara Station Hamari Shaan’ initiative from a Condé Nast Traveler article mentioned in the Leo Burnett “What In The World?” newsletter. Led by Mumbai First and Making a Difference Foundation, (M.A.D for short, a non for profit think tank… Read More
From content consumption to online commerce, social media’s influence on all the digital activities of internet users is growing. As per Global Web Index, in 2016 being an internet user is virtually synonymous with being a social networker. Data shows that nearly 98 percent online… Read More
UM, an IPG Mediabrands agency, has been named RECMA’s top global agency for New Business Momentum in the latest Trends Analysis Report. Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn… Read More
Majority of UAE consumers are now in less committed relationships with their favorite retailers than ever before, with only five percent feeling devoted towards their preferred retail brands, according to the global loyalty marketing agency, ICLP’s recent study. Devotion, which is a factor of how… Read More
Euronews Group that operates brands such as Africanews and Euronews is developing its ‘Euronews NEXT’ strategy to be implemented next year. This initiative aims to deliver the news group’s digital transformation and to overhaul its editorial and product offering and includes the development of a… Read More
In line with its commitment to creating smart, vibrant and sustainable business communities, TECOM Group, a member of Dubai Holding, has partnered with global outdoor advertising company, JCDecaux, to pioneer state-of-the-art digital advertising solutions, at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.… Read More
WPP’s Data Alliance and Spotify have formed a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. WPP now has listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value… Read More
At the start of the purchase journey, search engines still have a hugely important role to play. Globally, close to half of consumers say they discover new brands using these tools, making them the most common go-to point and giving them a lead over TV… Read More
Merlin Digital, a consumer technology brand, has launched Ridge VR that look to assist the real estate sector in using virtual reality (VR) while connecting with consumers. The Ridge VR claims to impact the way real estate agencies, sales agents, developers, designers and architects can… Read More
The BPG Group has restructured its business to strengthen its offer to marketers and to ensure that it becomes a nimbler, sharper focused and contemporary agency. The changes mean the creation of a new group-wide strategy and business development team; appointing new leadership in the… Read More
