National Geographic Abu Dhabi has announced an extensive brand enhancement across the company’s media platforms and experiences in the Middle East region in line with its global brand development. ‘Further’ is now the global tagline for National Geographic and all its media platforms and properties. The… Read More
With the long-rumored Snap Inc. IPO now in progress, Global Web Index takes a look at the markets where Snapchat has made the biggest impact among the trend-setting teen demographic (defined here as 16-19s). The data clearly displays why the coming Snap Inc. IPO could… Read More
The Middle East’s digital industry is currently enjoying continuous growth fuelled by increased enthusiasm from consumers who are ready to quickly embrace new digital offerings, thus transforming the region into a potential digital hub. By 2025, the Middle East is estimated to have 160 million… Read More
Ending a stint of 23 years, Mohan Nambiar has resigned as CEO of MEC. This is a second senior exit for a GroupM agency after the formation of the umbrella brand in the Middle East ad North Africa region. Mr Nambiar was with the media… Read More
The chaotic world of Twitter shows no signs of getting less chaotic, illustrated by a struggling share price and a seemingly total lack of interest from potential buyers. Jack Dorsey’s highly publicized return to the helm of a company he co-founded has failed to attract… Read More
Despite its service centers being shut during the night, Saudi Telecom Company (STC) wanted to inform its customers that they could still get hold of them irrespective the day time. With this thought, the telco along with its creative agency J. Walter Thompson Riyadh came… Read More
Seated, strapped and headsets on…. I had expected the rollercoaster ride that Samsung was offering through its Virtual Reality (VR) headset to be fun but not that real. After all, I was in a chair, at one spot and fully aware of that. But boy… Read More
Harrods is adding a new publication to its print portfolio of 21 titles. Harrods Magazine Arabia launched on the November 9 in the UAE. The title covers fashion, beauty, fine jewellery, watches and lifestyle, with all content curated specially for Middle-Eastern readers, and the 116-page… Read More
Orange trailed market players such as Ooredoo and Tunisie Telecom significantly in launching its 4G services in Tunisia. In an attempt to up its efforts to engage the youth, that comprise the majority of the potential subscribers in the market, Orange resorted to content marketing in the… Read More
The Middle East and Africa (MEA) region struggles with the most complex set of challenges that can impact growth – both in the long term and the short term. No other region is braving the global economic challenges in the backdrop of a war-like situation.… Read More
