As an entrepreneur, we all have the desire to succeed and the urge to reach our full potential. However, on the road to success, mistakes are bound to happen no matter how carefully we do things – a fact often forgotten! Failure and success go… Read More
While some once doubted whether podcasts could continue to thrive as people moved beyond PCs/laptops to get online via other devices, data from Global Web Index makes it clear that it’s a genre which remains important – thanks largely to greater accessibility via mobile combined… Read More
InSkin Media, a London-based advertising technology business that develops high-impact brand advertising formats, is focused on GCC expansion following the opening of its first office in the region in Dubai. Toby Daniell is heading up the Dubai office as the Head of Sales Middle East… Read More
The younger audiences in the UAE and Saudi Arabia prefer writing to drawing. They place grave importance on the personality of their imaginary hero and what they symbolize as opposed to what they look like. These are among some of the findings from Turner that… Read More
The Dubai Lynx International Festival of Creativity has locked in eight jury presidents judging work across 16 categories. The Festival which opened for delegate registration last week will return to the Madinat Jumeirah Arena, Dubai and will take place from the March 5-8, 2017. “The… Read More
Twitter is undergoing one of its more difficult times of late. After its attempt to be acquired by a larger player failed to auger desired results, even though it did give it the occasional boost in stock price, Twitter is once again at a place… Read More
After four months of being on a leave, Laura Desmond, who was named Publicis Groupe’s Chief Revenue Officer, following the holding company’s massive restructuring earlier in the year, has resigned from the Groupe, effective December 31, 2016. During Ms Desmond’s leave, her responsibilities as Chief… Read More
The importance of YouTube’s celebrities and vloggers was reiterated when the platform acquired FameBit. In this backdrop, Global Web Index delves further into the significance of content creators. Around a quarter of YouTubers report watching celebrity videos or vloggers each month. Considering the reach of… Read More
Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region. hug digital will be in charge of the digital assets of Schneider Electric in… Read More
Buzzeff.tv, an online video publisher expert, has introduced an automated, streamlined version of video ad buying to the Middle East and Africa (MEA) region. The company claims that through its programmatic offer, brands can now reach 50 million unique users per month in MEA across… Read More
