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Page 424

UM Labs’ Gateway To Innovation & Tech For Brands In MENA

UM Labs’ Gateway To Innovation & Tech For Brands In MENA

9 years ago by AM News DeskMarketing

UM Labs, the innovation and technology division of UM MENA, will soon release 3 novelty playbooks aimed to helping partners stay on the know when building innovative brands in the media and marketing world in MENA. These books will cover wearables, proximity marketing and the… Read More

Ascential Names Stephen Martincic As Chief Brand & Marketing Officer

Ascential Names Stephen Martincic As Chief Brand & Marketing Officer

9 years ago by Sana MahmudAdvertising

Stephen Martincic has been appointed to the newly created role of Chief Brand and Marketing Officer at Ascential plc. He will take up his new role, based in London, on October 3, and will report to Duncan Painter, Chief Executive, Ascential. Mr Martincic will be… Read More

Omnicom Media Group MENA Doubles Maternity Leave Entitlement

Omnicom Media Group MENA Doubles Maternity Leave Entitlement

9 years ago by Sana MahmudAdvertising

Omnicom Media Group MENA has increased its maternity leave to 90 days, doubling the provisions in the UAE’s labor law. This is part of a wider program to support the return of new mothers to the workplace, which will also include flexible working hours as… Read More

What Is Contributing To Workplace Stress In MENA?

What Is Contributing To Workplace Stress In MENA?

9 years ago by Kiran KidwaiAdvertising

While much of the stress we experience comes from our personal lives, sometimes, a person’s stress can be caused by, or made worse, by work. In a poll entitled, ‘Stress in the MENA Workplace’, Bayt.com, a Middle East job site, investigates the various factors that… Read More

Is Drone Racing The Next Big Sport?

Is Drone Racing The Next Big Sport?

9 years ago by AM News DeskDigital

With Sky and ESPN both getting behind the Drone Racing League (DRL), it is worth a look why it has such potential in the sports entertainment industry. Drones have already accrued a significant amount of interest among digital consumers, with one in three expressing enthusiasm… Read More

Lisbon Int’l Advtg Festival Announces First Edition Winners

Lisbon Int’l Advtg Festival Announces First Edition Winners

9 years ago by Asma WangdeAdvertising

On September 14, 2016 Cinema São Jorge welcomed the first ever edition of the Lisbon International Advertising Festival. The festival aims to recognize the best work done in the creative field while establishing the Portuguese capital as one of the world’s advertising hubs. The Young… Read More

Quest Arabiya To Air ‘A Look Into Saudi’ Focussed Programs

Quest Arabiya To Air ‘A Look Into Saudi’ Focussed Programs

9 years ago by Sana MahmudMedia

Throughout September, Pan Arab channel Quest Arabiya will air some of the best stories about the Kingdom of Saudi Arabia, including its original production of short films: HAKAWI: Ambitious Saudi. The series directed by Emirati filmmaker, Nayla Al Khaja, will shine a spotlight on regional… Read More

IAA Appoints FP7’s Sasan Saeidi To Global VP, Content Strategy

IAA Appoints FP7’s Sasan Saeidi To Global VP, Content Strategy

9 years ago by Sana MahmudAdvertising

The International Advertising Association (IAA) announced its global Vice Presidents appointments to serve for the 2016-2018 term. From the Middle East and Africa region, Sasan Saeidi, Managing Director at FP7 UAE (part of McCann worldwide) has been appointed as the Global Vice President for Content… Read More

Kantar Unveils New Corporate Identity

Kantar Unveils New Corporate Identity

9 years ago by AM News DeskMedia

Kantar has unveiled a new corporate identity, for the parent brand and its 12 family of operating brands, designed to create a much more unified look and feel across the whole business. The new identity, developed in close collaboration with WPP branding specialists The Partners,… Read More

Sheraa, Careem Collaborate For ‘Fresh Thinking’ In Marketing

Sheraa, Careem Collaborate For ‘Fresh Thinking’ In Marketing

9 years ago by Kiran KidwaiAM Unicorns

Sheraa, a launch pad for young entrepreneurs in the United Arab Emirates, and Careem have partnered to challenge students’ ability to develop a detailed marketing plan that would enable the start-up to cater effectively to and attract the Emirati population. The marketing challenge presented students… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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