UM Labs, the innovation and technology division of UM MENA, will soon release 3 novelty playbooks aimed to helping partners stay on the know when building innovative brands in the media and marketing world in MENA. These books will cover wearables, proximity marketing and the… Read More
Stephen Martincic has been appointed to the newly created role of Chief Brand and Marketing Officer at Ascential plc. He will take up his new role, based in London, on October 3, and will report to Duncan Painter, Chief Executive, Ascential. Mr Martincic will be… Read More
Omnicom Media Group MENA has increased its maternity leave to 90 days, doubling the provisions in the UAE’s labor law. This is part of a wider program to support the return of new mothers to the workplace, which will also include flexible working hours as… Read More
While much of the stress we experience comes from our personal lives, sometimes, a person’s stress can be caused by, or made worse, by work. In a poll entitled, ‘Stress in the MENA Workplace’, Bayt.com, a Middle East job site, investigates the various factors that… Read More
With Sky and ESPN both getting behind the Drone Racing League (DRL), it is worth a look why it has such potential in the sports entertainment industry. Drones have already accrued a significant amount of interest among digital consumers, with one in three expressing enthusiasm… Read More
On September 14, 2016 Cinema São Jorge welcomed the first ever edition of the Lisbon International Advertising Festival. The festival aims to recognize the best work done in the creative field while establishing the Portuguese capital as one of the world’s advertising hubs. The Young… Read More
Throughout September, Pan Arab channel Quest Arabiya will air some of the best stories about the Kingdom of Saudi Arabia, including its original production of short films: HAKAWI: Ambitious Saudi. The series directed by Emirati filmmaker, Nayla Al Khaja, will shine a spotlight on regional… Read More
The International Advertising Association (IAA) announced its global Vice Presidents appointments to serve for the 2016-2018 term. From the Middle East and Africa region, Sasan Saeidi, Managing Director at FP7 UAE (part of McCann worldwide) has been appointed as the Global Vice President for Content… Read More
Kantar has unveiled a new corporate identity, for the parent brand and its 12 family of operating brands, designed to create a much more unified look and feel across the whole business. The new identity, developed in close collaboration with WPP branding specialists The Partners,… Read More
Sheraa, a launch pad for young entrepreneurs in the United Arab Emirates, and Careem have partnered to challenge students’ ability to develop a detailed marketing plan that would enable the start-up to cater effectively to and attract the Emirati population. The marketing challenge presented students… Read More
