As online shopping behavior continues to evolve, mcommerce is seeing unprecedented growth in the Middle East & North Africa region. It is no longer about consumers purchasing from one device but four in 10 purchases occur across multiple devices or channels globally, according to Criteo’s… Read More
Havas has had another impressive year. The revenue for the year is USD 2.4 billion with a growth of 17.3 percent from the previous year. The organic growth is at 5.1 percent. Income from net operations is reported to be USD 344 million, a 20 percent… Read More
Twitter is continuing to build on its ‘Live’ proposition. The intention was made clear in its recent earning report where Twitter CEO Jack Dorsey had said that the one word to describe Twitter is Live. To spread the thought in MENA, Twitter had first announced… Read More
UNICEF Egypt believes in ‘a bit of magic for a worthy cause’. Seven million Egyptians do not have safe drinking water, and a recent ad campaign from the organization aims at not only spreading awareness in people but also explores click funding to address the problem.… Read More
Oreo has banked on music and wonder in its latest ad campaigns. The ‘Wonderfilled’ campaign has three videos featuring local artists who sang and rapped the campaign’s jingle based on user generated lyrics. The campaign also comprises a fourth video, which is a Director’s Cut combining all three artists. The ‘Wonderfilled’… Read More
Quest Arabia hit the right chord with social Media when it tweeted the name of its latest show while skydiving from 13,000 feet at over 200 km/hr. The high velocity tweet from Skydive Dubai was an interesting way to target audience for the show, ‘Nabd… Read More
“Technology is just a tool. In terms of getting kids working together and motivating them, the teacher is most important” the Bill Gates quote resonates with Mohammad Naji, Nidal Khelifeh and Muneer Saifi, the Founders of EDaura. The team believes in improving the world through… Read More
A veteran of the advertising business in the Middle East and North Africa (MENA) region, Samir Ayoub has held the position of Mindshare MENA CEO for 17 years before he decided to resign from the post earlier this year. He continues to be affiliated with… Read More
Al Ismaelia for Real Estate Investment and J. Walter Thompson Cairo have partnered to create a vibrant new typography in Cairo. The project is named Khotout West El Balad that translates to Typography Of Downtown City. The initiative focuses on restoring the grandness of Downtown… Read More
Birthday wishing just got more exciting on social media platforms like Facebook & Snapchat. The pioneer of the space, Facebook, introduced a Happy Birthday video tool that allows its users to record a 15-second birthday greeting video that can be jazzed up with an overlay… Read More
