Starcom Mediavest Group (SMG) Dubai has been named Media Network and Media Agency of the Year at the 2016 MENA Cristal Festival, the latter of which it has retained for three consecutive years. SMG dominated the Festival’s 11th edition with one Grand Cristal, two Cristals,… Read More
Capgemini has kicked-off a series of videos, telling inspiring stories about innovation. The videos, created by Publicis & Turner Commercial Productions, CNN International Commercial’s in-house creative division, are aired on the channel with the objective of engaging CNN’s global audience through its property ‘Innovators Race’… Read More
Even in a tough year, leaders from across the world are not discounting the rise of Dubai as an innovation hub. Members of the Young Presidents’ Organization (YPO), a network of 23,000 chief executives and business leaders from over 130 countries reiterate this. A recent… Read More
Following a string of teasers that left viewers with the message, ‘Leave it to the Professionals’, Hardee’s Arabia has released the ad for its new Memphis BBQ Angus Thick burger. The primary objective of the campaign was to create online buzz with a series of… Read More
National Bank of Kuwait (NBK) has appointed Zenith Kuwait as its regional media planning and buying agency following a multiagency pitch process. The high profile account will see the media services agency deliver communications solutions across a host of channels. Zenith will provide NBK with a… Read More
IBM has brought IBM Studio to Dubai. Designed as a new center of experience, design and digital expertise, the Studio extends IBM Interactive Experience’s footprint. The Studio looks to blend experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting… Read More
Instagram is fast finding its feet in the Middle East and North Africa (MENA) region. Around four in five social media users in the Arab world access Instagram on daily basis. In 2015, Saudi Arabia alone had reported more than five million Instagram users, making it an important platform for… Read More
Marketers are already in the thick of 2016, tackling fresh challenges that the year is bringing and trying – as ever – to stay one step ahead of the game. This is harder than it sounds. Some big trends are currently reshaping the marketing industry,… Read More
Cheil Global Network has donned a new positioning to reflect its evolution as a network of specialist agencies that embodies both the entrepreneurial spirit of its origins in Seoul and its place in the Asian tech revolution. The new positioning also reflects the expansion of… Read More
LinkedIn, the 12-year-old professional, social network ended the last quarter of 2015 with 414 million members, an increase of 3.43 percent from the last quarter. Unique visitors were up 7 percent to an average of 100 million per month and member pageviews grew 26 percent. Mobile… Read More
