Muslim travelers globally represent a major niche market that is expected to grow at 4.8 percent from a USD 126.1 billion market worth through 2020. According to MasterCard-Crescent Rating Global Muslim Travel Index 2015, the Muslim travel market is a key growth tourism sector projected… Read More
For Leo Burnett MENA and FP7/MENA, 2015 has been a good year in terms of international recognition for the work done from the agencies. Following the likes of Big Won Rankings by Directory, the agencies have jointly made it to the 10th position in Contagious… Read More
Dubai is gaining more popularity as a travel destination, and 2016 promises to continue the trend. The top eight countries that attracted the most interest in quarter four 2015 overlapped with the top eight of the most booked, according to Q4 2015 Global Travel Insights report from Sojern,a performance… Read More
The relationship between PR professional and journalists today is under increasing strain. Reporters are taxed to the hilt, working in newsrooms that have been upended by the Web and, in many cases, for traditional newspaper companies whose business model has been blown to smithereens, also… Read More
Largest shopping and entertainment extravaganza in the Middle East, the Dubai Shopping Festival (DSF), celebrated its 21st anniversary this year. DSF commenced from January 1, under the tagline ‘Unwrap The Exceptional’. It had already acquired more than 2550 mentions on social media in the UAE… Read More
In a tough year, marketers need to pool all resources at their disposal to create a strategy that is both efficient and effective. For achieving the latter, the most crucial component is the right content that is relevant both in creation and distribution. Even though… Read More
Abu Dhabi Media’s first free-to-air Arabic documentary channel, National Geographic Abu Dhabi, has embarked on a local and regional campaign to showcase the diverse fabrics of local and Arab society. The initiative ‘Real-Life Stories from our World’ aims to entrench the channel’s ties to the… Read More
Dubai Lynx International Festival of Creativity and Twitter have partnered to bring for the first time Twitter Live Young Lynx Competition during the three festival. Building on the well-established young talent opportunities currently available at Dubai Lynx, the competition will award the best real-time campaign… Read More
The Middle East and North Africa (MENA) region has done well in the recently announced Big Won Rankings by Directory. While creative agencies and creative leaders from agencies such as Leo Burnett MENA and FP7/MENA have claimed leading positions globally, among the media agencies, Starcom… Read More
