Legitimate pay TV operators in the Middle East and North Africa (MENA) region are increasingly relying on exclusive content rights to gain subscribers. This is especially true for satellite TV platforms such as beIN and OSN. Despite various hurdles, the number of pay TV homes… Read More
CNN International has promoted Rani Raad from Executive Vice President and Chief Commercial Officer to the newly created role of President, CNN International Commercial. He will report to Gerhard Zeiler, President, Turner International. While in the new role, Mr Raad will continue to be responsible for… Read More
Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More
A week ago, social media timelines were filled with live news about drones, virtual reality and self-driving cars as the annual International Consumer Electronics Show (#CES2016) took over Las Vegas. As most brands took to Twitter to update, opine and most importantly engage their audiences,… Read More
Mindshare is gearing up for a leadership transition in the Middle East and North Africa (MENA) region. Samir Ayoub has resigned as CEO Mindshare MENA and has been appointed Delegate of the Board. Stepping up to the CEO role will be Ravi Rao, Mindshare MENA’s current… Read More
InMobi may be facing some interesting times in its key markets including its base market India, but the mobile ad network continues to hold appeal for potential suitors. Even though conversations of a buyout with Google and Yahoo rendered no results last year, it appears… Read More
Publicis Groupé has begun the New Year with an indication of the aggression that it intends to approach the year with. Speculations are rife that Publicis Groupé SA is considering a bid for a controlling stake in Samsung Group’s advertising agency, Cheil Worldwide. The news… Read More
Coke Studio is all set to come back to MBC4 – this season with the aim to celebrate heritage and tradition through music on the streets of the Arab world. The ‘Coke Studio Bel 3arabi’ season four will be launching on January 15, 2016 with… Read More
Adding more to its bouquet of content, OSN has signed an, exclusive, long term deal with NBC Universal International (NBCUI), a subsidiary of Comcast Corporation. The deal will give OSN first and exclusive access to content from NBCUI. The deal secures pay window and over-the-top… Read More
Say what you will about Kim Kardashian and her controversial beginnings, there’s no denying she has an unshakable and well established personal brand. With over 55 million Instagram followers, Kim’s personal brand (worth more than USD 52 million according to Forbes) helped her build an… Read More
