The Out of Home (OOH) advertising industry has grown several folds in the last few years in the Middle East and North Africa (MENA) region. In the United Arab Emirates alone, it became a billion dollar industry with several factors impacting its growth including Dubai… Read More
LinkedIn had launched a revamped version of its mobile app. The professional networking site says that the aim was to develop a mobile experience that was more intuitive, smarter and dramatically simplifies the LinkedIn experience. The app has been streamlines into five core areas — Your Feed,… Read More
The second half of the year brings with it a sumptuous number of holidays and festivals. As a marketer, you must try to turn every event into a sales opportunity to uplift your bottom line. This needs planning your holiday calendar. And don’t just plan… Read More
Cheil Middle East and North Africa has appointed Wassim Daniel as Chief Growth Officer. Mr Daniel would be handling the MENA region and Turkey. In the newly created role, Mr Daniel will be charged with Cheil’s client portfolio which includes the recently won global Etihad… Read More
Held under the Patronage of the UAE’s Minister of Culture, Youth, and Social Development HE Sheikh Nahayan bin Mubarak Al Nahayan, 20 inspirational women were celebrated at the Arab Woman Awards UAE 2015. The Arab Woman Awards were established by ITP in 2009 to recognize… Read More
Global media intelligence firm Meltwater hosted a workshop on how marketers can elevate their brand in the digital age during the Saudi Marketing Conference. The conference brought together leading experts in marketing, sales, media and social media to discuss global changes and challenges in the… Read More
In celebration of the 44th UAE National Day, du has launched a new TVC named #UAEisHome. The video shows the various UAE community segments living in the country to showcase why UAE is a home for all its residents. The video attempts at spreading the… Read More
Carat announced the Qatari results of its Consumer Connection System (CCS) – a research, insight and planning tool which uncovers consumer attitudes towards the most important media channels and how those same consumers will engage and use any touch point that can influence buying behaviour.… Read More
Ericsson and Ooredoo Group have signed a Memorandum of Understanding (MoU) for 5G development with the ambition of developing use cases, requirements and deployment scenarios for 5G technologies. The MoU was signed by Ahmed Yousef Al-Derbesti, COO of Ooredoo Group and Jan Wäreby, Senior Vice… Read More
Google has brought a 360-degree street view imagery of Petra and 30 other landmarks in Jordan for the first time. The initiative was taken with the support of Her Majesty Queen Rania Al Abdullah of Jordan. Her Majesty, in a blog post about the launch,… Read More
