Community Jameel International, the corporate social responsibility arm of Abdul Latif Jameel Group in partnership with Zain Group, a mobile telecom company ]across the Middle East and Africa launched a TVC inviting applicants to come forward and register their interest and ideas in taking part in… Read More
NARS, a global cosmetics brand owned by Shiseido has appointed Socialeyez as its regional social media agency. NARs has a global presence of 1.9 million Instagram followers and 1.7 million Facebook fans, the brand is branching out its social media presence in the Middle East.… Read More
Google, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, released the results of the industry’s first global comprehensive branded content effectiveness study. The study found that the while consumers have a savvy POV on branded content – they realize it is… Read More
J. Walter Thompson Saudi Arabia was awarded the first ever “Vendor Award – Innovation Category” by Saudi Telecom Company’s Procurement division at STC’s fourth Vendor Day at Gitex 2015. The event that was held Dubai saw the presence of Dr. Khalid Bin Hussein Al-Bayari, STC… Read More
This week on Twitter, it was all about love. Love for their nation, love for their superstar and love for favourite tweets. The tech savvy people of the Arab world take to social media to express their thoughts. The week saw Twitteratis expressing their love… Read More
In the battle between stars and hearts, hearts seem to have won, atleast in the case of Twitter which recently replaced its yellow star icon to a red heart. Twitter replaced the ‘favourite’ option to ‘likes’ with the new heart. ‘We are changing our star icon… Read More
Boxing legend Manny Paquiao made a quick stop to meet fans at du store in Dubai Mall, two days ahead of his team’s PBA Philippine Cup Game tour in Dubai, organised in collaboration with du, Dubai Sports Council and Clique Media.
J. Walter Thompson MENA released its Generation BOLD deep dive featuring original analysis and key insights into the untapped yet tenacious Arab demographic of today’s 50+ age group, who are looking to have their needs met, with the spending power to match. Engaged, numerous, and… Read More
The event that brought Dr Philip Kotler to the Middle East is back. The Saudi Marketing Conference will be held on November 29 and 30 at Riyadh in Saudi Arabia. Organized by ‘Think Out’ for the first time in 2009, the conference was conceived by… Read More
With the announcement of Dubai observing 2015 as the Year of Innovation, the city aims to position itself as a leader in the space. It set yet another example with the launch of a tech hub powered by Google called the AstroLabs Dubai. The tech hub… Read More
