PUMA has appointed Vizeum MENA as its media buying and planning agency for an upcoming campaign. The Dentsu Aegis Network agency will begin with the brand launching a new campaign in September, PUMA Pact – No Matter What. Vizeum MENA will manage the account from… Read More
Generation Y, otherwise known as the Millennials, are a very appealing pack of consumers to advertisers for two reasons: They are happily spending their disposable income now that they have entered full-time work and they have unprecedented influential power. Millennials are very active on their… Read More
It is still early days for the Internet of Things (IoT), in the Middle East and Africa, but reports suggest that it will be soon mainstream. According to a recent report of International Data Corporation (IDC), for retail, this is literally true. The report studied… Read More
UM MENA has appointed Rodrigo Mavu as its new Creative Director for the region. Mr Mavu’s decree will be to strategically drive the creative and ideation process across the agency within the UM MENA client portfolio. UM believes that ‘the procurement of a senior creative… Read More
Setting new opportunities for the students of Saudi Arabia, Education Minister Azzam Al-Dakhil has initiated 12 educational satellite television channels in the region. Two of the channels Aiyn (eye) and Inmaa (growth), will offer courses in line with the new academic year which begins today.… Read More
wasl Properties & wasl Corporate has renewed its partnership with Spark Middle East, after a competitive pitch process that saw seven agencies competing. As part of the renewed contract, the Dubai based advertising agency will handle the creative advertising solutions, for both wasl Properties &… Read More
Mindshare has taken on board Ghayath Sioufi as the Chief Client Officer for KSA for its Riyadh team. In his new position, Sioufi will provide strategic directions for clients’ businesses, head the Zain and SABB accounts, drive the OTF workshops for the KSA office, and champion online… Read More
Here’s a question: as a leader do you need to know what’s happening in your employees’ personal lives? Do you need to know if someone is getting a divorce or planning to buy a house? Of course! Only when you know what your employees are… Read More
Djembe Communications, a pan-African communications consultancy announced that it will unveil a report on “Entrepreneurship in Africa”, in association with Forbes Insights. The research findings garnered from over 4,000 African nationals aged 16 to 40 in Angola, Ghana, Mozambique and Nigeria respectively, will be presented… Read More
Emirates has confirmed that the Friends Fame actress Jennifer Aniston has been roped in as the new face of the Dubai-based airline. While Emirates did not disclose any details on the advertising campaigns as well as the deal worth, Boutros Boutros, the airline’s divisional SVP for… Read More
