Leaving behind global giants like WhatsApp and Samsung, Dubai based airline Emirates has once again secured its position at the top, according to the YouGov BrandIndex Mid-year Rankings. The report states ‘The home-grown mega brand has maintained its aggressive sponsorship strategy this year so far,… Read More
Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review. Headquartered in London, Team Air, part of WPP, will utilise the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and… Read More
Virtual Reality (VR) is the new wave of technology which is likely to make consumer experiences more significant, more entertaining and more impactful. With brands trying to use the VR way of storytelling and affordable and accessible VR headsets, Virtual Reality is becoming an immersive… Read More
Arab Bank has won the ‘Best Trade Finance Provider in the Middle East’ award from the EMEA Finance magazine. The Bank was awarded in recognition of its achievements in various fields including growth in market share, innovation, and business strategy. “Receiving this award for the… Read More
What could be called as a boon for aspiring students of Mass Communication, the Abu Dhabi University has invested AED 2 million to provide a state-of-the-art broadcast studio for the students. Preparations are underway and the studio is expected to be inaugurated with the start… Read More
du – has announced that it has successfully completed customer premises equipment virtualizations trials in the UAE. When commercially rolled-out in future, CPE virtualization is expected to provide an enhanced service whilst optimising OPEX and CAPEX costs for residential and enterprise customer in addition will… Read More
The Coca-Cola Company recently extended its award winning ‘Share a Coke’ campaign with a spin off entitled “Derby Al Riyadh” in the Kingdom of Saudi Arabia. Launching the campaign on social media, Coca-Cola released a video on YouTube featuring two iconic Saudi football legends who… Read More
Meraas , a Dubai-based holding company, is set to launch ‘The Dome Box’, a dome theatre that will screen entertaining and educating cinematic productions. The Dome Box will captivate the senses in a dome with a 360-degree screen offering a unique audio-visual experience that narrates… Read More
Egypt Post, the official postal services provider and one of the oldest government institutions in the country, has recently appointed Horizon FCB Cairo, a creative advertising agency to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media… Read More
As businesses and companies rethink the way they function to serve the new age consumer, and traditional media does not offer enough to the digital consumer, it is time for brands to understand how to narrate their brand story, digitally. Apart from the core physical presence, a brand’s digital… Read More
