The Cannes Lions International Festival of Creativity has announced that former U.S. Vice President, Al Gore, will be honored with the Cannes LionHeart Award at this year’s Festival. “Its incredibly humbling to be able to give the Cannes LionHeart to a man that had achieved… Read More
Grayling, a global communications consultancy, announced the launch of a new office in Muscat, Oman, following the creation of a partnership between its parent company, Huntsworthplc and local Omani company, Al Reem Creative LLC. In close collaboration with Brand Infiniti, Al ReemCreative’s subsidiary, Grayling Oman… Read More
The World Federation of Advertisers (WFA) along with MiIllward Brown has released a new research into the state of marketing expertise and opportunity amongst client-side marketers across Africa. The results are based on 82 responses from marketers working for well-known local and global brands at… Read More
It didn’t take too long for brands to realize that sometimes the most ingenious ideas are scribbled on the streets and sidewalks. Perhaps this was the genesis of what is now seen as the ‘street-culture-meets-sports-and-fashion’ phenomenon. Some brands are employing the concept as a core… Read More
If you are living in UAE, going for your regular jog or walk can be more fruitful than just keeping fit, now you can shop too for free! Peak Performance, an outdoor sports brand, has come up with a unique and innovative geo-location campaign for… Read More
Why is everyone talking about online video? Simple. More people are watching videos on smartphones. Ad spends on cross-device online video campaigns are growing. All kinds of videos are being watched. Online video is already a naturally engaging format and in the connected age, ‘sugar… Read More
Given the current economic and political environment in Middle East and North Africa, the advertising industry is likely to have a fairly cautious view of the next 12-18 months. Some markets will exceed the average but for the MENA region, it would be sensible to… Read More
As marketing goes more visual, marketers are turning towards branded video content to connect and engage their consumers. But in order to do so, brands need to go beyond the product messaging, and look into culturally connecting with their target audience. This is the advice… Read More
With the aim to provide a wide range of online solutions to expand its reach across wider target audiences and assist in the delivery of effective marketing campaigns, Abu Dhabi based airline Etihad Airways has partnered with Facebook. Among the new initiatives that the airlines… Read More
Members of the World Federation of Advertisers (WFA) have unanimously voted David Wheldon, Managing Director, Brand, Reputation Citizenship and Marketing at Barclays Bank, as their new president. Earlier the post was held by Martin Riley, the former CMO of Pernod Ricard. His appointment was announced… Read More
