As markets in Africa depict all traits of becoming digital first on various counts, social media in many ways has created a cycle that has driven connectivity, leading to further growth of social media channels. A closer look at numbers from Global Web Index shows… Read More
Global Web Index studied digital consumers within four countries that have been added to its core research program – Ghana, Kenya, Morocco and Nigeria. Research reveals a striking difference in device usage between these markets and the global picture – the minor role played by… Read More
According to Nielsen, the spread and influence of technology will be a key driver of change across the globe over the next five years. And the same would also expected to influence the Middle East & Africa market. Nelson predicts 14 technology shifts that will… Read More
Internet company, Opera has released its State of the Mobile Web Africa 2016 Report, highlighting mobile internet trends across the continent, including consumer browsing behaviour and app usage. According to the report, Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of… Read More
GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users. The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30… Read More
People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More
The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More
Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More
It is still early days for the Internet of Things (IoT), in the Middle East and Africa, but reports suggest that it will be soon mainstream. According to a recent report of International Data Corporation (IDC), for retail, this is literally true. The report studied… Read More
Djembe Communications, a pan-African communications consultancy announced that it will unveil a report on “Entrepreneurship in Africa”, in association with Forbes Insights. The research findings garnered from over 4,000 African nationals aged 16 to 40 in Angola, Ghana, Mozambique and Nigeria respectively, will be presented… Read More
