Ramadan 2023. It’s time for brands to make meaningful connections in these inflationary times. Key learnings from Kantar Ramadan 2023 presents an opportunity for a magnificent reset, inviting us to return to the core spirit of the holy month, albeit with a touch of prudence.… Read More
The 2019 annual YouGov BrandIndex Buzz Rankings showcase that Dubai-based airline Emirates, Saudi’s food conglomerate Almarai and global messaging service app WhatsApp, have been crowned as the brands generating the most positive Buzz in the Middle Eastern countries – UAE, Saudi Arabia and Egypt, respectively.… Read More
The UAE’s flag carrier airline Emirates, real estate company Emaar and smartphone giant iPhone are the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt, respectively. While the rankings in the UAE and Egypt are dominated by digital and technology brands, Saudi’s… Read More
For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
Almarai has retained Spark Foundry, a Publicis Media agency in the Middle East, as its media agency in the wake of a competitive pitch. This win builds on the partnership between the two businesses that has led to some ground breaking work in the category.… Read More
The UAE’s national airline and lifestyle brand Emirates is the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over… Read More
Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
It is nearly time to bring the curtains down on 2016. As the year comes to an end, we take a look at the news which was most read by the industry in the Middle East and North Africa (MENA) region. Here are the top… Read More
Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More
