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BMW

BMW Group Middle East Launches Its First eSport Tournament

BMW Group Middle East Launches Its First eSport Tournament

5 years ago by Asma WangdeAM Tech

In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle of The Gamers eSport tournament. This project is the first of its kind… Read More

Hunt A BMW On Instagram This Ramadan

Hunt A BMW On Instagram This Ramadan

7 years ago by Sana MahmudDigital

Adding a bit of fun and chase to its audience engagement, Abu Dhabi Motors is using the age-old tradition of ‘Fawazeers’ (riddles) this Ramadan. With Instagram as the mainstay vehicle, Grey Dubai has created a #BMWinstahunt for Abu Dhabi Motors. The campaign asks users to… Read More

Auto Continues To Rule UAE’s Most Intimate Brands

Auto Continues To Rule UAE’s Most Intimate Brands

7 years ago by Sana MahmudMarketing

Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More

Mercedes, Ford See Largest Brand Growth Among Saudi Women

Mercedes, Ford See Largest Brand Growth Among Saudi Women

7 years ago by Asma WangdeMarketing

Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More

What Marketers Need To Know As KSA Empowers Women Drivers

What Marketers Need To Know As KSA Empowers Women Drivers

8 years ago by Zeba MahmudMarketing

To say that the overall sentiment in context to the Saudi royal decree that allows women to drive cars in the Kingdom would an understatement of sorts. This is vindicated further in a Kantar TNS report that looked to understand the early sentiment of Saudi… Read More

BMW Awards Global Aftersales Account To Serviceplan

BMW Awards Global Aftersales Account To Serviceplan

8 years ago by Sana MahmudAdvertising

After a multi-stage pitch, BMW awarded its global account for the area of Aftersales to Serviceplan Campaign. The global win also impacts the Middle East & North Africa region. The focus of the new collaboration will be the development of an overarching umbrella idea that… Read More

Data Point: Audi Top Brand For Quality Among Car Owners

Data Point: Audi Top Brand For Quality Among Car Owners

8 years ago by Kiran KidwaiDigital

Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes… Read More

Automotive, Tech Dominate UAE’s Most Intimate Brands

Automotive, Tech Dominate UAE’s Most Intimate Brands

8 years ago by Sana MahmudMarketing

UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More

BMW Shows Its Passion For Art In New Docuseries

BMW Shows Its Passion For Art In New Docuseries

9 years ago by Asma WangdeAdvertising

BMW has recently initiated a film series in an attempt to highlight the nature of contemporary arts and culture in the Middle East. The series will attempt to capture the works, interactions and inspirations of different artists from Middle East. “The BMW Group has been… Read More

BMW Group Reappoints Zenith MENA As Media AOR

BMW Group Reappoints Zenith MENA As Media AOR

10 years ago by Sana MahmudAdvertising

BMW Group Middle East has retained Zenith MENA as it’s media planning and buying partner. The decision was taken after a multiagency review that had spanned over six months. Like it’s previous responsibilities, Zenith’s mandate will include consultancy in areas such as audience understanding and segmentation, content… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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