A Time To Localize

Earlier this month, Twitter made a strategic decision to adopt a regional management structure making its category-based structure redundant. This has given way for the global content partnerships team to be run by executives for five regions – the US, Latin America/Canada, Europe/Middle East/Africa, Japan/Korea,… Read More

MENA’s Lion Tamers

Another Cannes Lions International Festival of Creativity is in the books, and the Middle East & North Africa (MENA) region ensured its presence, albeit significantly restrained from previous years, at the festival this year too. If winning numbers alone are to be considered, the 65th… Read More