Countries in the Middle East have started easing Coronavirus restrictions, a decision that appears to be motivated by the desire to restart some economic activity amid the global health crisis. Latest YouGov data in partnership with the Institute of Global Health Innovation (IGHI) at Imperial… Read More
It all started with a question from the creator of the Fine Guard Reusable Protective Mask, asking, “Did you know disposable face masks don’t degrade?”. This was the brief that ignited Horizon FCB Dubai to create a campaign to say, yes, we are all concerned… Read More
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country. This year,… Read More
I don’t need to tell you how all of our lives have changed this year. And yet, I ask myself why some brands haven’t been able to adapt. The best marketers have a deep understanding of their audience – you can see this reflected in… Read More
The global pandemic has taken human lives, led many countries into economic crisis, given rise to unemployment and a permanent sense of insecurity from the COVID-19 virus. As the world tries to recover from these losses, the level of anxiety, stress and depression that the… Read More
BPG Kuwait has brought together some best practices that organizations should follow as companies slowly get back to business after the COVID-19 lockdown. The precautions also includes recommendations by the World Health Organization to manage the pandemic and prevent its spread. “Getting your business back… Read More
The COVID-19 age has forced people of all faiths to adapt to new ways of practicing faith and celebrations as staying home, being safe, being isolated and social distancing make way to becoming new normals across the world. Muslims too adjusted to these new realities… Read More
At a time when cleanliness and sterility has become utmost important in our lives, Geometry MENA’s innovation ‘Handle on Hygiene’ product brings in a sense of relief for retailers and shoppers alike. The ‘Handle on Hygiene’ product innovation, which also won a Cannes Lions award,… Read More
The New York Times May 24th, 2020 print edition is something that you cannot ignore especially after its homepage went viral on several social media platforms. The cover page lists a long, solemn list of people whose lives were lost to the coronavirus pandemic. The… Read More
As the UAE and KSA governments ease lockdown restrictions in many cities, the latest data from YouGov’s ongoing global COVID monitor show more than half of UAE and KSA residents (54% and 58%, respectively) think the current COVID-19 situation in their respective countries is getting… Read More
