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Editor’s Pick

Instagram Crosses 63 Million Users Mark In MENA

Instagram Crosses 63 Million Users Mark In MENA

5 years ago by Sana MahmudTop News

The Instagram community is continually growing in the region, with the platform seeing another milestone as it crosses the 63 million  mark in the Middle East & North Africa (MENA) region. “Instagram is growing at an unprecedented rate. We have doubled in size from 300… Read More

#OnTheCouchWith: Episode 1 – Augmented Humanity

#OnTheCouchWith: Episode 1 – Augmented Humanity

5 years ago by James Welch#ONTHECOUCH_WITH

In today’s world we’re all having to learn how to cope with the pace of change and how to respond. The pace of change is something that – as consumers – we adopt without blinking but as businesses, we get stuck with the legacy of… Read More

Infographic: MEA Second Highest Region In Mobile Ad Blocking

Infographic: MEA Second Highest Region In Mobile Ad Blocking

6 years ago by Sana MahmudDigital

Ad blocking continues to be a hurdle that marketers and related professionals will encounter in the year ahead. In the last year, various regions have responded to ad blocking differently in pace but similar in the fact that each region has seen an increase in… Read More

Domestic Abuse Can Begin With Just A Light Tap – Here Is How

Domestic Abuse Can Begin With Just A Light Tap – Here Is How

6 years ago by Sana MahmudAdvertising

Most cases of domestic abuse begin with what people consider a ‘light tap’. The Dubai Foundation for Women & Children (DFWAC) and FP7/DXB have used this insight to spread awareness around the subject, leveraging the Instagram platform. The agency has used Instagram stories’ tap feature… Read More

The Future 100 Trends That Are Shaping MENA In 2017

The Future 100 Trends That Are Shaping MENA In 2017

6 years ago by Sana MahmudAdvertising

  Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion. These were highlighted in J. Walter Thompson Innovation Group MEA’s… Read More

Ford Motor Appoints Apple’s Musa Tariq As VP & Chief Brand Officer

Ford Motor Appoints Apple’s Musa Tariq As VP & Chief Brand Officer

6 years ago by Sana MahmudMarketing

Ford Motor Company has appointed Musa Tariq as its Vice President and its first ever Chief Brand Officer as part of its expansion to an auto and a mobility company and its drive to go further in connecting and engaging with today’s consumers. Mr Tariq… Read More

Mediavest’s ‘Memories Matters’ Wins Bronze At SMARTIES EMEA

Mediavest’s ‘Memories Matters’ Wins Bronze At SMARTIES EMEA

6 years ago by Sana MahmudAdvertising

SMARTIES EMEA, that is among one of the new mobile advertising focused platforms globally, has two winners from the Middle East region this year. Mediavest Group has won two Bronze medals at the SMARTIES, that conducted by the Mobile Marketing Association EMEA. Mediavest was the… Read More

Omnicom Media Group’s Hearts & Science Launches In MENA

Omnicom Media Group’s Hearts & Science Launches In MENA

6 years ago by Sana MahmudAdvertising

Omnicom Media Group, the media services division of Omnicom Group has launched its third agency network, Hearts & Science in the Middle East & North Africa (MENA) region. The new office will be led by Fadi Maktabi, who has been promoted to General Manager of… Read More

Volkswagen Middle East Names Bruno Gisquet As Marketing Director

Volkswagen Middle East Names Bruno Gisquet As Marketing Director

6 years ago by Zeba MahmudMarketing

Volkswagen Middle East has appointed new Marketing Director, Bruno Gisquet, to strengthen its brand positioning in the region. Mr Gisquet will lead and manage the brand development, marketing communication, market research, product marketing and volume planning for the automotive manufacturer in the Middle East. As… Read More

Cannes Lions Market Score: Memac Ogilvy, Y&R, TBWA\Raad Top In UAE

Cannes Lions Market Score: Memac Ogilvy, Y&R, TBWA\Raad Top In UAE

6 years ago by Sana MahmudAdvertising

The Cannes Lions International Festival of Creativity has released the market wise ranking of the top agencies that won at the global ad festival earlier this year. In the UAE, the top honors lie with Memac Ogilvy, Y&R and TBWA\ Raad that have made it… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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