As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
Hoping to capitalize on what has been called “the most social” Olympics ever, broadcasters has partnered with major social networks to drive up engagement. Global Web Index data shows that these social networks have significant reach among the Olympic audience. Facebook tops the table for… Read More
This week’s trending headlines were dominated by changes in the social media world. The tug of war between Facebook and the ad blocking community continued. What started when Facebook decided to intervene ad blocking softwares, in an effort to increase viewership of ads, continues to… Read More
Instagram has been rapidly building its advertiser database in the year, and has been empowering its advertisers to do more. The app has crossed 200,000 advertisers globally, and is now launching new tools to help these across markets where Instagram operates including the Middle East… Read More
Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop advertising is loaded, thereby making it considerably more difficult to detect. It’s not hard to see why Facebook would want to tackle the… Read More
Social media giant Facebook is taking the ad blocking challenge very seriously. As a free service, that depends on advertising for its revenue, the social major has attempted for a solution that it claims as a win-win for users and marketers. “As more and more… Read More
With millions of people celebrating their birthdays every day on Facebook, the social networking site has now launched a birthday video feature. Starting this week, users will be able to see customized birthday videos from Facebook that stitch together the messages received from friends and… Read More
Nearly three years ago, Mark Zuckerberg set out on a journey, with like-minded partners, to connect the next billion through the initiative Internet.org. Internet.org has seen several large steps taken in the time since to achieve this goal. A big step came in the form… Read More
The ongoing discussion around the social ‘context collapse’ has brought to light some key trends in social behaviors – and as Global Web Index’ new Passive Networking report highlights, one of the most important aspects to this, has been the migration of sharing from social networks… Read More
When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90 percent of time spent on mobile is spent in apps and 58 percent of mobile purchases in the… Read More
