The COVID-19 age has forced people of all faiths to adapt to new ways of practicing faith and celebrations as staying home, being safe, being isolated and social distancing make way to becoming new normals across the world. Muslims too adjusted to these new realities… Read More
The Middle East & North Africa (MENA) region’s adland ended last week with festivities, celebrating Dubai Lynx International Festival of Creativity’s 2019 edition. Over 170 awards were handed out across 18 categories on the awards’ night. These included 18 Grands Prix, 24 Golds, 44 Silvers… Read More
The Dubai Lynx International Festival of Creativity has named one set of work that has made the first cut to win at the festival this year. On day one of the festival, Dubai Lynx has announced the shortlists for the categories of Brand Experience &… Read More
A total of 53 pieces of work have made the cut to be in the Dubai Media Lynx shortlist. The BBDO family leads the tally with BBDO Pakistan cornering four shortlists and Impact BBDO getting another four. FP7/MENA has seven entries shortlisted in the category.… Read More
FP7/MENA has continued its record at the Global Effie Index. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Globally, McCann Worldgroup (1565 points) unseats… Read More
One may say, about time, but the Global Effies will finally be seeing a juror from the Middle East & North Africa (MENA) region in its 2018 edition. This year the Global Effie competition, that celebrates marketing communication efforts that have proven their effectiveness in… Read More
A doyen of the marketing and advertising domain, Akram Miknas, the chairman of Middle East Communication Network (MCN) has made an impact that is far reaching – not just in the industry but also globally. Leading names from the business share thoughts on Mr Miknas’… Read More
Babyshop, a children’s retailer in the Middle East, have entered a strategic partnership with FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. FP7/MENA Dubai… Read More
Creative Agency FP7, part of the Middle East Communications Network (MCN) and McCann Worldgroup, won several accolades at the recently held MENA Effie Awards. The agency won the Most Effective Advertising Office of the Year, and Most Effective Agency Network of the Year, along with… Read More
The WARC Prize for MENA Strategy 2017, a new initiative to award the best strategic marketing thinking that has driven results in the region, has arrived at a shortlist of 20 papers. FP7/MENA agencies lead the list with eight entries. Impact BBDO, TBWA\RAAD, J Walter… Read More
