GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More
GroupM has named Lindsay Pattison as its Chief Transformation Officer (CTO). She also continues to be CEO of Maxus and will perform both roles. In her new role, she will lead change initiatives across GroupM and its agencies. Along with other WPP companies, she will… Read More
GroupM has named the leadership team for its newly launched unit [m]PLATFORM for the Europe, Middle East & Africa (EMEA) region. The media holding company has appointed Alex Stil, most recently the global Chief Commercial Officer of GroupM Connect, as President for [m]PLATFORM EMEA. Sebastiaan… Read More
As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More
Ending a stint of 23 years, Mohan Nambiar has resigned as CEO of MEC. This is a second senior exit for a GroupM agency after the formation of the umbrella brand in the Middle East ad North Africa region. Mr Nambiar was with the media… Read More
The Middle East and Africa (MEA) region struggles with the most complex set of challenges that can impact growth – both in the long term and the short term. No other region is braving the global economic challenges in the backdrop of a war-like situation.… Read More
WPP’s Data Alliance and Spotify have formed a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. WPP now has listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value… Read More
MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More
Swiss hotel management company, Mövenpick Hotels & Resorts, has appointed Keyade Middle East, part of GroupM, to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process which included several international media agencies. Keyade’s centralized approach… Read More
MediaCom has appointed Eyad Abdul Khalek as MENA CEO, effective October 1 2016. He replaces Tarek Abdalla who left the agency to pursue an opportunity with Emaar Properties. Mr Khalek joins MediaCom MENA from DataMined where, as Managing Director and Co-Founder, he was charged with… Read More
![Alex Stil Named [m]Platform EMEA President](https://arabianmarketer.ae/wp-content/uploads/2016/12/Alex-Stil-210x158.jpg)
