Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More
With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious… Read More
McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More
Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More
McDonald’s has been named The YouTube FAB Brand/ Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging nine nominations across the various categories. FP7/BAH has featured from the region among the finalists at… Read More
With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, it is interesting to take a look at the top ways its customers interact with brands online. Above all, McDonald’s Customers are most likely to be visiting a brand’s… Read More
The year 2015 saw Middle East and North Africa (MENA) region creating some of its best work. The campaigns not only made a mark at regional award platforms but also stood out at a global level. A quick recap of the best campaigns seen in… Read More
UM MENA launched its first digital conference for the LEVANT region earlier this month. UM MENA said that ‘the aim was to educate and inform marketers on how to plan and implement digital strategies for 2016, understand the value of their online investments and the delivery… Read More
As Cannes Lions International Festival of Creativity kicks off, agencies from Middle East and North Africa (MENA) region have begun the famous ‘Lions count’. In the Press Lions category, not too many agencies from the region have much to cheer on. Leo Burnett is the only… Read More
McDonald’s UAE has re-imagined the print ads of its yesteryears giving a new age twist to the retro look of 1955, when it had first announced its burgers and the product range. As a special promotion, McDonald’s has introduced a Limited Time Offer of the… Read More
