Wavemaker, the media, content and technology agency formed in the wake of the Maxus and MEC global merger, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. Mr Iyer joins from a position as Managing Director of GroupM India media… Read More
The merger of MEC and Maxus that has put media, content and technology under the same roof has been finally christened as Wavemaker. According to agency officials, the brand mark Wavemaker reflects the agency’s “heritage, born from WPP and GroupM”. Tim Castree, Global CEO, MEC… Read More
Worldwide mobility giant, Michelin, has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. “We are confident that Havas… Read More
After a gap of nearly six months, MEC has named a new CEO for its Middle East and North Africa (MENA) operation. Neil Hardwick, hitherto the CEO of GroupM Russia, is all set to relocate to Dubai to take on the new mandate. “I’m delighted… Read More
GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
Ending a stint of 23 years, Mohan Nambiar has resigned as CEO of MEC. This is a second senior exit for a GroupM agency after the formation of the umbrella brand in the Middle East ad North Africa region. Mr Nambiar was with the media… Read More
MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More
In the first quarter of 2016, WPP’s reported revenue was up 10.5 percent at USD 4.49 billion. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 5.1 percent. The pattern of net sales growth, a term that WPP uses… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
Marking its 40th anniversary, Masafi, a natural bottled water brand from underground water sources in the UAE, has embarked on a marketing campaign ‘Ask for Natural, Ask for Masafi’. The creative campaign was filmed locally at the source of Masafi Water and the UAE to… Read More
