MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The development that covers 32 markets includes the Middle East & North Africa (MENA) region as well, in addition to the US, UK and China. MediaCom will take over the… Read More
Following the appointment of Ravi Rao to take on the role of CEO for GroupM MENA earlier in the year, Mindshare has now filled up the spot left vacant for a MENA Chief. The media agency has appointed its Regional Digital Director, Tony Bourached, to… Read More
In a change of guard at WPP’s media investment group, GroupM, in the Middle East & North Africa (MENA) region, Ravi Rao is named the CEO of GroupM MENA. Previously, CEO at Mindshare MENA, Mr Rao has 30 years’ market experience and 11 years within… Read More
Mindshare MENA and STEP Group have set up The StartUp Studio, a program that will facilitate partnerships between corporates and startups to deliver technology-based business solutions across fintech, adtech and martech. “In the past five years, we have worked extensively with over 1,000 startups from… Read More
Mindshare has made two significant leadership changes to its growth markets region that includes Middle East and Africa among other markets. The agency network has promoted Prasanth Kumar, aka PK, to the position of CEO for MENA and Africa in addition to his current role… Read More
When Donald Trump won the race to White House in one of the most stunning elections in US political history, the immediate reactions evoked various negative sentiments. After all, Mr Trump had upped his chances in the race in the early months with the most controversial… Read More
Mindshare UAE has promoted Zahi Lawand to Deputy Managing Director of Mindshare UAE from Senior Director of Client Leadership. Mr Lawand brings over 10 years of media experience to the table, specializing in client leadership and strategy. He began his media career in marketing, eventually… Read More
Mindshare has promoted Jihad Hachem from Senior Finance Director to CFO of Mindshare MENA. Mr Hachem has spent the last 12 years of his career at Mindshare, starting as a Senior Accountant at MediaINSIGHT’s Beirut office, a Mindshare affiliate. In 2004, he started off with… Read More
Mindshare is gearing up for a leadership transition in the Middle East and North Africa (MENA) region. Samir Ayoub has resigned as CEO Mindshare MENA and has been appointed Delegate of the Board. Stepping up to the CEO role will be Ravi Rao, Mindshare MENA’s current… Read More
Mindshare has created a new role for the region. The agency has appointed Ravi Rao, the outgoing Leader of Mindshare South Asia as its Chief Client Officer. Effective May 1, 2015, Mr Rao will be based in Dubai to assume the new role. Mr Rao… Read More
