Judges have shortlisted a total of 97 entries in the Digital Craft category at the ongoing Cannes Lions International Festival of Creativity. Only two pieces of work from the Middle East and North Africa (MENA) feature in the list. Both of these are Leo Burnett’s… Read More
Samsung washing machine has taken to print in its latest campaign on deep cleaning. The ‘Samsung-Soak out the mess’, created by Leo Burnett UAE, is centered around the concept of how easy it is to dirty one’s clothes. The print ads, one of which shows a ketchup… Read More
Samsung Electronics Middle East and North Africa (MENA) is making a case for innovation that makes a meaningful difference in people’s lives. In the recently held Samsung MENA Forum 2016, the company highlighted how the intersection of technology, content and services will shape the future… Read More
For the forward looking marketer or brand owners, content has always been an important area of focus. The manner in which people, especially millennials, are consuming content today suggests a need for differentiated content strategies not only for the clutter breakers but for any brand… Read More
A week ago, social media timelines were filled with live news about drones, virtual reality and self-driving cars as the annual International Consumer Electronics Show (#CES2016) took over Las Vegas. As most brands took to Twitter to update, opine and most importantly engage their audiences,… Read More
Publicis Groupé has begun the New Year with an indication of the aggression that it intends to approach the year with. Speculations are rife that Publicis Groupé SA is considering a bid for a controlling stake in Samsung Group’s advertising agency, Cheil Worldwide. The news… Read More
Leaving behind global giants like WhatsApp and Samsung, Dubai based airline Emirates has once again secured its position at the top, according to the YouGov BrandIndex Mid-year Rankings. The report states ‘The home-grown mega brand has maintained its aggressive sponsorship strategy this year so far,… Read More
Brands today are moving towards localised and personalised branding to increase the local influence and better connect with consumers. While many markets are doing so, this is being witnessed in the Middle East where brands have tried to drive the local conversation. According to the… Read More
It may have been disheartening to see only one entry shortlisted in Mobile Lions at the Cannes Lions International Festival of Creativity considering that the Middle East and North Africa (MENA) region is seen as one of the fastest growing mobile markets. But the saving… Read More
Considering the smartphone penetration in the Middle East and North Africa (MENA) region and the growth that mobile has seen in various markets where the likes of UAE, KSA, Egypt are leading global trends, the Mobile Lions shortlist at the Cannes Lions International Festival of Creativity… Read More
