Omnicom Media Group (OMG) has been named media agency network-of-record for global software corporation SAP SE to support SAP Marketing’s global paid media planning and buying activities. The decision follows an extensive review in which OMG presented North Star, a customized media unit that draws… Read More
SAP has set up its first live Public Cloud Data Center in the Kingdom of Saudi Arabia, empowering Vision 2030. As Saudi organizations invest heavily in cloud solutions, the Saudi IT market is set to reach SAR 33 billion in 2018, according to a recent… Read More
Appropriate budget is key to digital transformation in the midmarket. The SAP Digital Transformation Executive Study, which highlights this point, found that more than a fifth (21 percent) of all small and midsize enterprises (SMEs) surveyed cited lack of budget as the biggest hurdle to… Read More
Internet of Things (IoT) will catalyze the Middle East’s USD 70 billion digital contribution to GDP, according to SAP. As per McKinsey, the UAE contribution to that figure is USD 15 billion. Governments across the Middle East, North Africa, and Southwest Asia are increasingly driving… Read More
Middle East organizations are adopting the latest Internet of Things (IoT) technology infrastructure to drive the wider region’s USD 8 billion market. According to SAP, as the inter-connected IoT era advances, Middle East organizations are forced to manage a vast network of connected devices, wearables,… Read More
As the countdown to the STEP Conference & Music begins, the platform has left no stone unturned in rounding up some of the biggest names that are shaping up the digital landscape not only in the Middle East & North Africa (MENA) region, but globally.… Read More
SAP SE has earmarked a five-year USD 200 million investment in the UAE, underpinning objectives outlined by the UAE Vision 2021 plan to create economic diversity and jobs for youth. The company has also set up its new SAP Middle East and North Africa (MENA)… Read More
Real-time digital transactions will transform Middle East ecommerce by 2020, predicted Souq.com while securing a tie-up with SAP. In line with this, the partnership between Souq.com and SAP will help accelerate real-time transactions to support the scaling up of Middle East small and medium sized… Read More
Technology software giant SAP, German record football champion FC Bayern Munich and Qatar’s Aspire Academy have joined hands to bring a technologically advanced fan experience through the use of real-time technology. In preparation for the mega sports events Qatar is set to host, and which… Read More
Digital transformation can boost the UAE’s GDP by nearly USD 14 billion by 2020, according to SAP, an enterprise application software, and a recent Accenture report. The Accenture report reveals that if the UAE government and businesses optimize digital skills, technologies and accelerators, then the… Read More
