Nielsen has launched a new initiative for the broadcast radio industry in the UAE. With the methodology and quality controls being subject to independent verification by PwC, Nielsen will work alongside industry stakeholders to deliver Radio Audience Measurement (RAM), to help redefine the way the… Read More
The Middle East countries are at the forefront when it comes to investing in digital government and smart services. Following its initiatives like Dubai Smart City and its UAE Vision 2021, Saudi Vision 2030 and the New Kuwait Vision 2035; governments are pouring funds into… Read More
The UAE has achieved advanced positions in a number of indicators included in Waseda – IAC International Digital Government Rankings Report published by the Institute of Digital Government at Waseda University in Japan. The UAE has been ranked seventh in the e-Participation index, ahead of… Read More
The shift from traditional to digital media is much discussed but rarely quantified. From a Middle East & Africa perspective, especially to better understand markets such as the UAE and Saudi Arabia where digital is already a lead medium, it is imperative to know the… Read More
Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More
Companies in the UAE are taking care of their customers. Service Hero, a consumer powered customer satisfaction index, revealed that satisfaction in the UAE is rising with almost 2 points growth from last annual results. This comes as the company released the results of its… Read More
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature… Read More
The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More
The UAE is among the world’s top countries in using e-government services to drive economic competitiveness and citizen happiness, experts said in the run up to the World Government Summit. The UAE is making strong progress in its information management, ranking in the Top 30… Read More
Today we live in a world where we can complete our most routine, yet often time consuming tasks, be it doing the laundry, booking transportation, scheduling a delivery, or merely ordering food, with the touch of a button or an icon. And in a market… Read More
