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William Shintani

Automotive Brands Continue To Be The Most ‘Intimate’: MBLM

Automotive Brands Continue To Be The Most ‘Intimate’: MBLM

6 years ago by Asma WangdeAdvertising

The automotive industry maintains its top position among 15 industries studied in the 2019 Brand Intimacy Report. Over the last three years, the automotive industry has scored the highest among others, demonstrating the strength of the emotional bonds between consumers and automotive brands. Ford ranked… Read More

Health & Hygiene Rises In MBLM Brand Intimacy Study

Health & Hygiene Rises In MBLM Brand Intimacy Study

6 years ago by Kiran KidwaiMarketing

The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry in which consumers are most likely to pay 20 percent more for, as… Read More

M&E Soars To Top Three In UAE’s Most ‘Intimate’ Industries

M&E Soars To Top Three In UAE’s Most ‘Intimate’ Industries

6 years ago by Zeba MahmudAdvertising

The media and entertainment (M&E) industry in the UAE is evidently doing the right things to tap on consumer’s emotions. According to the largest study of brands based on emotions, the sector saw an unprecedented rise to the top three among 15 industries researched in… Read More

UAE’s Luxury Brands Hold Their Own In ‘Intimacy’ Study

UAE’s Luxury Brands Hold Their Own In ‘Intimacy’ Study

6 years ago by Asma WangdeMarketing

When it comes to luxury brands, UAE consumers have tried-and-true favorites. But in MBLM’s 2018 Brand Intimacy Report, several findings reveal a reconfigured landscape of consumer bonding in this highly-visible industry. Brand Intimacy is defined as a paradigm in marketing, leveraging and strengthening the emotional… Read More

Retail Brands Need To Build Brand Intimacy

Retail Brands Need To Build Brand Intimacy

7 years ago by Asma WangdeMarketing

The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More

Are Apps & Social Media Losing Ground As Intimate Brands?

Are Apps & Social Media Losing Ground As Intimate Brands?

7 years ago by Sana MahmudDigital

Technology platforms tend to dominate most studies around brands — from most valuable to most intimate. MBLM recently conducted a study on brands based on emotions. While tech and auto brands performed well in the study, it would appear that for the second year in… Read More

Automotive, Tech Dominate UAE’s Most Intimate Brands

Automotive, Tech Dominate UAE’s Most Intimate Brands

8 years ago by Sana MahmudMarketing

UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More

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