Arab News and online polling firm YouGov have entered into an exclusive partnership, where in YouGov will conduct regular polls relating to the Middle East and North Africa (MENA) region. The objective is to get insights that will shed light on regional sentiment toward international… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
From family time to cooking dinners at home to spending time with friends, GCC residents largely felt positive about bringing in 2017. YouGov took a closer look at some of the activities people were doing in the year.
Driverless cars are officially here. The newest in smart cars is currently being tested in Dubai, along with some of the other markets, and a key question is how are driverless cars perceived by UAE Residents. A recent study using YouGov’s Omnibus Service, has found… Read More
Even as the likes of Nielsen have predicted a better consumer mood in the Middle East & North Africa (MENA) region, led by the likes of markets such as UAE, Saudi Arabia and even Egypt among others, a recent survey, ‘Middle East Consumer Confidence Index’,… Read More
The search for Pokémon in the location-based reality game Pokémon GO, has literally taken over several markets globally inducing new life into digital technology such as augmented reality. According to a YouGov survey, 91 percent of UAE residents are also aware of the global phenomenon.… Read More
Entrepreneurship is a source of economic growth in all parts of the world, and in many Middle Eastern countries, it is one of the main economic drivers. Bayt.com teamed up with YouGov to ascertain the current levels of understanding and interest in entrepreneurship throughout the… Read More
The growing power of social media influencers and bloggers has been under discussion for some time. Reiterating findings that suggest that social media influencers are becoming critical to certain categories, a research from PR agency BPG Cohn & Wolfe shows that 71 percent of UAE… Read More
Middle East megabrand Almarai is the most positively perceived brand in Saudi Arabia according to the 2016 Mid-Year BestBrand Rankings – released today by global market research company YouGov. The Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia and… Read More
Home-grown powerhouse Emirates is the most positively perceived brand in the UAE yet again according to the 2016 Mid-Year BestBrand Rankings – released by global market research company YouGov. The 2016 Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia… Read More
