The Cannes Lions International Festival of Creativity has released the market wise ranking of the top agencies that won at the global ad festival earlier this year. In the UAE, the top honors lie with Memac Ogilvy, Y&R and TBWA\ Raad that have made it… Read More
The Cannes Lions International Festival of Creativity 2016 has ended on a mixed note for the region. While some agencies performed well, some were below expectations. The region on the whole, including Turkey, has brought home far lesser Lions in comparison to last year. In… Read More
There are two entries from the Middle East & North Africa region (MENA), including Turkey, that have been shortlisted in the Glass Lions category. These include the entry ‘Legally Bride’, done for Kafa, from the Leo Burnett Beirut office. Y&R Team Red’s ‘Vodafone ‘Between Us’,… Read More
In the first quarter of 2016, WPP’s reported revenue was up 10.5 percent at USD 4.49 billion. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 5.1 percent. The pattern of net sales growth, a term that WPP uses… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
More than 30 agencies have been awarded at the 10th Dubai Lynx International Festival of Creativity. J. Walter Thompson, Memac Ogilvy, Leo Burnett and FP7/ have retained the top slots from 2015 albeit in a different order. Impact BBDO has not only replaced Y&R but… Read More
With 16 entries in the Outdoor Lynx category, at the Dubai Lynx International Festival of Creativity, Memac Ogilvy Dubai and Doha have a significant lead over others. J. Walter Thompson follows with 12 entries and Y&R has six A total of 42 entries have made… Read More
As the curtains come down on Dubai Lynx International Festival of Creativity, it is worth taking a look at the agencies that have taken home the most prestigious and the highest number of Lynx in the various categories. A quick The Arabian Marketer analysis shows… Read More
A total of 10 metals have been given in the Direct category at the Dubai Lynx International Festival of Creativity. The Grand Prix has gone ‘Hey Future Me’ by FP7/Dxb for its client Emirates NBD. There are two Golds given in the category. Leo Burnett… Read More
