The International Media Diplomacy Program, the latest in the Government of Dubai Media Office’s (GDMO) series of leadership development opportunities created for members of the Dubai Media Diplomacy and Communication Network, has kicked off in Washington. Developed in partnership with the Protocol School of Washington,… Read More
In the wake of a multi-agency pitch, Saudi Telecom Company (STC) has awarded its media mandate to UM MENA. Counted among one of the largest advertisers in the market, STC’s media has been with Starcom since 2002. Industry officials have confirmed the development to Arabian… Read More
The combination of content and data can lead to incremental growth. Or so believes Socialbakers, whose upcoming forum EngageX makes this argument. Scheduled to take place on November 9, 2017, the conference’s theme revolves around creating smart content through insights from data. The forum will… Read More
The changes in the device ecosystem, recent shifts in video behavior and the need to understand a constantly changing future in terms of consumer technology have led to the emergence of a new kind of consumer – the ‘onliner’. Google has taken a closer look… Read More
National Bonds has launched a nationwide campaign to encourage UAE residents to identify personal challenges to saving in a bid to instill a culture of saving across the emirates. Using digital media and OOH platforms, National Bonds is calling on consumers to open up about… Read More
PRCO Dubai has been appointed as the Dubai Public Relations representatives for Les Grandes Alpes Private Hotel. The development is effective immediately. A key part of PRCO’s mandate is to spread the buzz around Les Grandes Alpes using digital platforms among other media. Nestled in… Read More
UM MENA has named Assaad Kassis as the General Manager of its operations in KSA. The role comes into effect as its Country Lead Khalil Arouni has decided to relocate to pursue new opportunities. With the changing market dynamics in KSA, UM’s focus will increase… Read More
Following a rigorous pitch process, OSN has retained Starcom as its media agency of record (AoR). Starcom will continue to handle the entire media planning and buying mandate for OSN. Over the last couple of months, the pitch had seen participation from some of the… Read More
Spark*, the creative and branding arm of The Publicity Network (Publinet), has appointed Nadine Abboud as Director of Client Services, bringing over 15 years of integrated marketing and communications experience to the agency. In her new role, Ms Abboud will be responsible for providing the… Read More
With portfolio of consumer healthcare brands including Sensodyne, Panadol, Parodontax, Otrivin and Voltaren, for GSK efficiently driving reach and achieving better penetration across markets such as KSA and UAE is imperative. However, that presents challenges in a region where more people spend time on digital… Read More
