Cicero & Bernay Public Relations (C&B) has strengthened its Middle East & North Africa (MENA) region capabilities by expanding into Algeria and Tunisia through a new strategic affiliation with Kalima. The agreement follows C&B’s recent partnerships with Daily Public Relations in Bahrain and ProComms in… Read More
Following a number of new business acquisitions in 2016 and retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media Agency Industry (RECMA) has ranked PHD first in its 2016 Competitiveness in Pitches (Compitches) report for the Middle East. PHD also led the… Read More
With the onset of ad-blocking, many online publishers have sought to introduce paywalls in an attempt to counter the prospect of sliding ad revenues. Global Web Index assesses exactly who is willing to pay for news or magazine content online. In the Middle East &… Read More
Facebook has selected 60 finalists from the hundreds of entries it received from across the Middle East and Africa (MEA) for the Bots for Messenger Developer Challenge. The Bots for Messenger Challenge is a contest to recognize and reward developers who create the most innovative… Read More
Over 1600 attendees, 120 speakers, 60 exhibitors and 100 international and regional investors have gathered for the fifth edition of ArabNet Digital Summit, to discuss the latest trends and opportunities in the UAE and the region. The event is held in strategic partnership with the… Read More
Beesline, a natural cosmetic brand in the Middle East & North Africa (MENA) region, has selected Initiative MENA to handle its digital media duties in Kingdom of Saudi Arabia and Iraq. Under the arrangement, the agency’s Beirut office will be responsible for the digital media… Read More
Social conversations during Ramadan have long-centered on the broader celebration of the Holy Month and flagship TV shows that are associated with it. But increasingly, consumers are shifting the Ramadan conversation from the spirit and macro-moments of the Holy Month, to the day-to-day habits, lifestyle… Read More
Unilever’s Forsaty campaign, an online competition that aimed to discover the next female vlogging star in the region, has completed. Raneem Almohandes has emerged the winner, beating hundreds of contestants to receive a cash prize of USD 35,000, a one-year contract with Unilever, plus mentorship… Read More
Y&R is seeing a change of guard in the Middle East & North Africa (MENA) region, as Georges Barsoum takes charge of the agency as its CEO. Mr Barsoum succeeds Ramzy Abou-Ezzedine, who has led the agency since 2015 and was instrumental in repositioning the… Read More
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. The move is said to be the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building… Read More
