Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralyzed production and brands moved money into streaming platforms finds Warc, the international marketing intelligence service. As the broadcast TV market ebbed last year, advertiser funded video-on-demand (AVOD)… Read More
In support of cancer patients, Dabur Amla had launched a campaign titled ‘Strong Hair Stronger You’ in October 2020 in order to generate awareness and inspire women across UAE to donate their hair. Friends of Cancer Patients (FCOP) and Tips & Toes Salons had said… Read More
Channel Next has taken on board one of the cyber security startups of 2020 announced at the Black Hat USA event. RevBits provides a broad and integrated approach to the entire threat landscape providing security modules for endpoint protection, email security, deception technology and privileged… Read More
According to the annual ‘Best Places To Work’ certification program, Blue Ocean Global (BOG) has been officially recognized as one of the best places to work in UAE for 2021. Best Places to Work is an international certification program that provides employers in different countries… Read More
For the last 15 years the World Economic Forum’s Global Risks Report, written in partnership with Marsh has been warning the world about the dangers of pandemics. COVID-19 has not only claimed millions of lives, but it also risks widened long standing health, economic and… Read More
SentinelOne acquires Scalyr to ingest, correlate, search and action data from any source, delivering the industry’s most advanced integrated XDR platform for real time threat mitigation across the enterprise and cloud. “Through our acquisition of Scalyr, SentinelOne is solving one of the industry’s biggest data… Read More
WARC has released an insights report examining current effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards. “In these tough times, justifying marketing spend to the boardroom is more vital than ever. Which is where the Effectiveness… Read More
Visitors arriving at UAE airports will receive a Martian stamp on their passports in memorial to the Hope Probe’s historic arrival to Mars on Tuesday. An emblem of the country’s ambition, the stamp produced by the UAE Government Media Office in collaboration with Dubai Airports… Read More
WARC has launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region’s marketing industry that has driven results. Now in its fifth year, this case study competition is free to enter and is open to agencies, brand… Read More
Choueiri Group’s C-Media has been appointed as the Exclusive Media Representatives for Al-Nahar TV (General Entertainment Channel) and Al-Nahar Drama (Series Channel) by Trenta for Art Production and Distribution. The appointment sets out a clear vision and strategy aimed at commercial growth and expanding the… Read More
