Arguably, three global trends are transforming the future of travel. These include shifting customer behavior, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation. At least this was the takeaway from a discussion at Arabian Travel Market. One… Read More
The Kingdom of Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Huawei have signed a Memorandum of Understanding (MoU) to enable the national cadre in ICT and promote innovation and entrepreneurship in the sector to push the growth and development of the Kingdom,… Read More
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has launched CMO Growth Council in partnership with the ANA’s CMO Masters Circle. The CMO Growth Council will initially comprise 20 CMOs. Chaired by Marc Pritchard, Chief Brand Officer, Procter &… Read More
The online subscription videos or what has been traditionally known as over the top (OTT) market currently stands at around 25 percent of the pay TV business in the Middle East & North Africa (MENA) region. This number is set to increase to more than… Read More
Mobile Telecommunication Company Saudi Arabia (Zain) has elevated its Chief Operating Officer, Eng. Sultan Al Deghaither, to take the lead role across the company as Peter Kaliaropoulos, the current CEO, steps down. Mr Kaliaropoulos will leave Zain Saudi by June 30, 2018 to pursue other… Read More
Khaleej Digital, a Dubai based digital marketing agency and Krish TechnoLabs, a digital commerce agency, have entered a strategic partnership to provide ecommerce capabilities for Middle East customers. “The Khaleej Digital team is very excited about this new partnership with Krish TechnoLabs. This partnership will… Read More
Dubai Properties, a leading real estate master developer based in Dubai, has assigned its advertising mandate to FP7 Dubai. The agency has also been awarded Dubai Properties’ social media business following a pitch process, over the past two months. “As a developer, we needed a… Read More
Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More
its. Communications, a marketing and advertising agency operating in Lebanon and the Arab region, has added two departments — its. Stories and its. Health, which will be dedicated to TV production and health awareness services respectively. its. Stories specializes in video production through web services,… Read More
A total of 26 entries are competing for the metal in the Healthcare category at the Dubai Lynx International Festival of Creativity. The Classic Partnership Advertising Dubai has nabbed around 12 places in the shortlist for its work done for Dubai Health Authority, Medcare Women… Read More
