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Author: Asma Wangde

The Classic Partnership Advertising Shortlisted In Product Design Lions

The Classic Partnership Advertising Shortlisted In Product Design Lions

7 years ago by Asma WangdeAdvertising

The Product Design Lions that is part of the Innovation Track at the revamped Cannes Lions International Festival of Creativity has a shortlist comprising 34 entries. The Middle East & North Africa (MENA) region has hopes from two entries in the category to convert to… Read More

13 MENA Entries Shortlisted In Craft Lions Track

13 MENA Entries Shortlisted In Craft Lions Track

7 years ago by Asma WangdeAdvertising

The Cannes Lions International Festival of Creativity 2018 has released the shortlist in the Craft Track. This is the first year for both the categories –– Brand Experience & Activation Lions and Creative eCommerce Lions –– included in this track. 12 In Industry Craft A… Read More

31 MENA Entries Shortlisted In Cannes Lions Communications Track

31 MENA Entries Shortlisted In Cannes Lions Communications Track

7 years ago by Asma WangdeAdvertising

The Cannes Lions International Festival of Creativity 2018 has announced its first set of shortlists. The Middle East & North Africa (MENA) region, including markets Pakistan and Turkey, have cornered a total 31 entries that will be competing for the final metal. As is known,… Read More

UM MENA Names Brendan Bourke As Head Of Digital

UM MENA Names Brendan Bourke As Head Of Digital

7 years ago by Asma WangdeAdvertising

UM MENA has appointed Brendan Bourke as Head of Digital for the Middle East & North Africa (MENA) region. In his role, Mr Bourke will be responsible for driving the digital agenda of the agency and will focus on the development of digital consumer experiences… Read More

Data Point: Monthly Mobile Data Usage In MEA To Reach 4.6GB By 2022

Data Point: Monthly Mobile Data Usage In MEA To Reach 4.6GB By 2022

7 years ago by Asma WangdeDigital

Middle East and Africa (MEA) monthly mobile data usage per subscriber is forecast to more than double between 2017 and 2022, reaching 4.6 GB by the end of the forecast period, according to GlobalData, a data and analytics company. Growth will be supported by the… Read More

Canon Reminds Imagery’s Role In Storytelling With ‘Story Shapers’

Canon Reminds Imagery’s Role In Storytelling With ‘Story Shapers’

7 years ago by Asma WangdeDigital

Canon Middle East has named the first four winners of its Story Shapers Program. The initiative is aimed at supporting individuals in bringing their stories to life or ‘story-doing’, keeping in line with its motto of promoting storytelling. The program will teach aspiring photographers how… Read More

Vuclip Expands To Oman with Omantel Partnership

Vuclip Expands To Oman with Omantel Partnership

7 years ago by Asma WangdeDigital

As Viu continues its expansion into the Middle East, it parent company Vuclip has formed a partnership with telecom operator Omantel making a foray into Oman. Following this, the OTT video service will be available to Omantel mobile customers across the country. Omantel will provide… Read More

AI To Add USD 182bn To UAE Economy By 2035: Accenture

AI To Add USD 182bn To UAE Economy By 2035: Accenture

7 years ago by Asma WangdeAM Tech

Artificial intelligence (AI) has the potential to boost economic growth in the United Arab Emirates by 1.6 percentage points and add USD 182 billion to the national economy by 2035, according to a recent report by Accenture. The report looked at 15 industries in the… Read More

EVOPS, FN Designs Enter Strategic Alliance

EVOPS, FN Designs Enter Strategic Alliance

7 years ago by Asma WangdeAdvertising

EVOPS DMCC Dubai has formed a strategic alliance with FN Designs that will leverage the two companies’ strengths to expand their footprint across the Middle East. “We are delighted to partner with EVOPS Marketing & PR as the two companies complement each other in different… Read More

ISOC’s 10 Recommendations For Internet’s Future

ISOC’s 10 Recommendations For Internet’s Future

7 years ago by Asma WangdeDigital

It’s no secret that the internet has shaped the world and changed lives in big and small ways. Understanding the value that it can bring to the future, the Internet Society (ISOC), a global non-profit organization dedicated to open development, evolution and use of the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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